Pandemic pivots yielded sweet success for this travel apparel brand
CAKE began working with Anatomie to amplify their retail-driven campaigns. Our digital strategists worked alongside the luxury clothing line to push engagement, grow their following, and expand on brand reach. CAKE’s job was to improve general strategy across all digital marketing channels, assess their loyalty program, and establish brand positioning for repositioning efforts. Our primary focus was search engine optimization (SEO), paid search, paid social, and loyalty program vetting and implementation.