Selling furniture online requires creating experiences that feel as real as stepping into a physical store. Customers rely heavily on visual details and seamless interactions to imagine products in their own homes.
As digital trends shift towards personalized content, engaging social ads, and strategic SEO, furniture brands must keep up to effectively attract buyers.
CAKE helps furniture eCommerce businesses grow by using practical, clear strategies that genuinely connect with customers and improve performance across every digital channel.
Marketing high-ticket furniture online comes with its own set of challenges—especially when the data’s unclear and budgets aren’t working as hard as they could. Here are three common issues that can keep even established brands from scaling smoothly:
Simplifying data so you clearly understand what's working in your marketing campaigns.
Ensuring your marketing budget achieves better returns with targeted efficiency.
Clearly tracking customer interactions from their initial click to final purchase.
We’re here for brands doing big things, with performance marketing that pulls its weight. Here’s how we whip up results:
We build PPC and paid social campaigns that work hard—no fluff, no waste. From search ads for “solid wood dining sets” to scroll-stopping carousel ads for that statement sofa, we serve your products to high-intent shoppers at just the right time.
A clunky shopping experience is the fastest way to lose a potential buyer. Our UX and CRO services smooth out the bumps—improving site speed, layout, navigation, and checkout so your customers glide from product page to purchase.
Whether customers are searching for “modern sideboards” or “ergonomic office chairs,” we help them find you first. Our eCommerce SEO strategy connects you with the right buyers through thoughtful content and proven keyword planning.
Buying furniture isn’t an impulse decision—it’s a process. Our email and SMS flows are built to support every step of the customer journey, from browse recovery to back-in-stock alerts. No spam—just smart, timely messaging.
From style guides to care tips, our content marketing brings value beyond the sale. We write content that builds trust, supports SEO, and answers the real questions shoppers have before they hit "add to cart."
Furniture is personal—which means trust matters. We partner with creators who feel like real-life design friends, not just social billboards. From YouTube room makeovers to Instagram home tours, we match your products with influencers who reflect your brand’s style and speak directly to your audience.
We whipped up the perfect Search Engine Optimization (SEO) and Email Marketing recipe—resulting in a 116% increase in revenue.
With a 233% increase in non-branded PPC revenue and a 10% increase in YoY revenue, there's no doubt we found the secret ingredient that works.
See how CAKE’s tailored strategies for Yves Delorme resulted in a 20x increase in clicks and an 88% boost in revenue.
After refining their full-funnel strategy, Cambridge Home saw sitewide revenue increase by 909%.
We helped this luxury vacuum brand gain over 231,000 new users to the site in the first 90 days.
Ready to showcase your furniture products beautifully online, attract more qualified customers, and boost sales? We work with growth-stage eCommerce brands who need more than a vendor—they need a partner.
Connect with CAKE today to craft personalized eComm strategies tailored explicitly for furniture and home decor brands.
Want A Free Marketing Audit?
Did you know on average only 40% of users make it to the bottom of a page? Well done! Claim a free marketing audit to see how your marketing efforts are stacking up against all benchmarks.