Clean ingredients. Conscious consumers. Constant change. That’s the wellness world —and it’s growing fast. As demand for vitamins, supplements, fitness programs, and holistic remedies skyrockets, so does the pressure to stand out in a very saturated market.
Digital marketing for wellness brands is more than pretty packaging. It involves trust, performance, and strategy that work across every digital channel. With constant shifts in wellness industry trends, strict advertising regulations, and an audience that craves personalization, it's easy to get lost in the scroll.
As a dedicated health and wellness eCommerce agency, CAKE helps brands show up, connect, and convert—with performance-driven campaigns whipped up just right.
Even the most wellness-forward brand can feel stuck when the data’s fuzzy and the ads aren’t clicking. Here are a few bumps we help smooth out:
You’re spending, scaling, and sending—but where’s the ROI? Many wellness brands struggle to connect the dots across platforms and campaigns.
Pouring money into paid ads without meaningful returns? That’s a recipe for burnout. You deserve media plans that actually work for your goals.
Without a clear view of the customer journey, it’s easy to overspend, underperform, or miss the mark entirely. In fact, brands with poor cross-channel visibility are 3x more likely to report ineffective marketing performance and missed revenue opportunities.
We’re here for health and wellness brands doing big things—with performance marketing that pulls its weight. Here's how we whip up results:
We create paid media plans that bring in clicks and conversions, minus the waste. Our PPC and paid social advertising is built for health and wellness ROI. We craft scroll-worthy social content, then pair it with audience-first targeting to drive performance where it matters.
From site speed to mobile design, our UX and CRO services perfect every step of the path to purchase—because good vibes alone won’t close the sale.
We help your brand rise through organic search with keyword strategies tailored to how people search for wellness solutions, not just products. Our eCommerce SEO services ensure your brand shows up when (and where) people are searching.
Education, inspiration, and conversion—all baked into every send. Our automated email marketing and SMS campaign flows help you build real relationships with real results.
Our content marketing strategy blends helpful tips, engaging storytelling, and branding for health and wellness that earns trust—and brings new customers through your virtual doors.
Whether you’re launching new SKUs or scaling your storefront, our Amazon marketing services make sure your wellness brand doesn’t get buried on the world’s biggest marketplace.
After refining their full-funnel strategy, this prenatal fitness brand saw 75% growth in subscriptions and a major lift in ROAS.
By aligning SEO, social, and retention strategies, Neora expanded its customer base and saw a 333% surge in direct revenue.
ZBiotics partnered with CAKE to scale new customer growth while driving a 530% lift in organic revenue and a 62% drop in holistic CPA.
Want A Free Marketing Audit?
Did you know on average only 40% of users make it to the bottom of a page? Well done! Claim a free marketing audit to see how your marketing efforts are stacking up against all benchmarks.