Health & Wellness eCommerce Marketing
Serving health and wellness brands that are past proof-of-concept and ready to scale.
About the Health & Wellness eCommerce Industry
Clean ingredients. Conscious consumers. Constant change. That’s the wellness world —and it’s growing fast. As demand for vitamins, supplements, fitness programs, and holistic remedies skyrockets, so does the pressure to stand out in a very saturated market.
Digital marketing for wellness brands is more than pretty packaging. It involves trust, performance, and strategy that work across every digital channel. With constant shifts in wellness industry trends, strict advertising regulations, and an audience that craves personalization, it's easy to get lost in the scroll.
As a dedicated health and wellness eCommerce agency, CAKE helps brands show up, connect, and convert—with performance-driven campaigns whipped up just right.
Common Challenges
Even the most wellness-forward brand can feel stuck when the data’s fuzzy and the ads aren’t clicking. Here are a few bumps we help smooth out:
Common Challenges
Even the most wellness-forward brand can feel stuck when the data’s fuzzy and the ads aren’t clicking. Here are a few bumps we help smooth out:
Disconnected Data & Messy Attribution
You’re spending, scaling, and sending—but where’s the ROI? Many wellness brands struggle to connect the dots across platforms and campaigns.
Inefficient Media Spend
Pouring money into paid ads without meaningful returns? That’s a recipe for burnout. You deserve media plans that actually work for your goals.
Limited Visibility Across Channels
Without a clear view of the customer journey, it’s easy to overspend, underperform, or miss the mark entirely. In fact, brands with poor cross-channel visibility are 3x more likely to report ineffective marketing performance and missed revenue opportunities.
Our Strategic Approach
We’re here for health and wellness brands doing big things—with performance marketing that pulls its weight.
Here's how we whip up results:
Paid Media That Makes Every Click Count
We create paid media plans that bring in clicks and conversions, minus the waste. Our PPC and paid social advertising is built for health and wellness ROI. We craft scroll-worthy social content, then pair it with audience-first targeting to drive performance where it matters.
User Experiences That Convert
From site speed to mobile design, our UX and CRO services perfect every step of the path to purchase—because good vibes alone won’t close the sale.
SEO for Health Brands That Grow Over Time
We help your brand rise through organic search with keyword strategies tailored to how people search for wellness solutions, not just products. Our eCommerce SEO services ensure your brand shows up when (and where) people are searching.
Email + SMS = Your Secret Marketing Combo
Education, inspiration, and conversion—all baked into every send. Our automated email marketing and SMS campaign flows help you build real relationships with real results.
Content That Health & Wellness Enthusiasts Want to Read
Our content marketing strategy blends helpful tips, engaging storytelling, and branding for health and wellness that earns trust—and brings new customers through your virtual doors.
Amazon Marketing That Puts Your Products at the Top of the Cart
Whether you’re launching new SKUs or scaling your storefront, our Amazon marketing services make sure your wellness brand doesn’t get buried on the world’s biggest marketplace.
At CAKE, we know how to market health products with data-backed creativity and seamless strategy across every touchpoint.
Health & Wellness eCommerce Marketing Experts
"Wellness is personal—and so is great marketing. At CAKE, we get into the nitty gritty of what your customers actually care about and what your brand truly stands for. From the first click to the final checkout, we’re here to help you grow with intention."
— Senior Paid Media Strategist, Manager, Danny Cole
Services We Provide to the Health & Wellness Industry
- SEO for Wellness
- Content Marketing
- Pay-Per-Click (PPC)
- Paid Social Advertising
- Email & SMS
- UX & CRO
- Amazon Marketing
Case Studies
The Bloom Method
After refining their full-funnel strategy, this prenatal fitness brand saw 75% growth in subscriptions and a major lift in ROAS.
Neora
By aligning SEO, social, and retention strategies, Neora expanded its customer base and saw a 333% surge in direct revenue.
ZBiotics
ZBiotics partnered with CAKE to scale new customer growth while driving a 530% lift in organic revenue and a 62% drop in holistic CPA. Smart SEO, PPC, and programmatic strategy turned breakthrough science into measurable ROI.
Testimonials from Our Health & Wellness Brand Clients
Let’s Talk Digital Marketing for Health & Wellness
Marketing in the wellness space takes more than pretty packaging and good intentions—it takes strategy that builds trust, drives performance, and actually reflects what your brand stands for. If you’re ready to stop guessing and start growing, CAKE is here to help you scale smarter, track clearly, and serve up sweet results you can feel good about.
No more starter kits or cookie-cutter playbooks. We’re the health and wellness marketing agency that helps established brands serve up serious results.
Let’s take your marketing from half-baked to fully delicious.
