eCommerce Dashboards & Full Reporting Transparency
Ready to hear a juicy secret? We won’t sugarcoat the truth, but not all eCommerce agencies are honest. In fact, it is probably more likely that you’ll run into several who aren’t as upfront and clear as they need to be before you find one that is.
As sad as this fact is, it’s how the industry works sometimes, and that's a total shame. There are plenty of marketing companies out there who want to do a minimal amount of work and hope you’ll be satisfied with what results they tell you. In the end, this is the perfect recipe for total disaster, and there’s a good chance you’ll get burned.
At CAKE, we don’t believe in this kind of customer service. Instead, we utilize eCommerce dashboards to ensure you’re getting the latest data in real-time. Plus, we won’t put sprinkles on top just to make it look pretty, even when the news isn’t so great. We truly want you to get a full view of your eCommerce marketing, and the easiest way to do that is by using dashboards.
How Do eCommerce Dashboards Work?
The nature of eCommerce dashboards is that they are easy to use and feature enough information to give you a clear picture of what’s going on with your marketing. As a client, all you have to do is login and view the various reporting screens to see data-based information in an easily digestible format.
And where does that information come from? Usually, this includes Google Analytics. But other programs can feed into an eCommerce dashboard to show email list sign-ups, sales, reorders, and other pertinent information. Our CAKE team works with each client to come up with a customized view that shows the items that are most important to their unique eCommerce strategy.
For eCommerce brands, this becomes an essential tool for determining whether a specific campaign is working or where that sudden spike in sales has come from. By understanding what’s really happening with your retail marketing, you can decide to scale up or cease as necessary.
Using eCommerce Dashboards for Strategy Decisions
A big part of perfecting your eCommerce marketing mix is determining where to allocate resources and what channels to reduce attention to. By having data at your fingertips when you need it, you can make the right decisions for your online brand every time.
And that’s what our CAKE team loves about this process. We want you to be informed each step of the way, and giving you an eCommerce dashboard to refer to is a tasty way of making this happen.
From there, we can help guide you on the next steps to take to improve your sales and average order value (AOV). We can also see areas where improvements are needed, such as your eCommerce Search Engine Optimization (SEO) or email strategy. Dashboards are also a big part of our eCommerce site audit, which is where we take a look at all aspects of your online store and report back areas that we feel need improvement.
Why Dashboards Are Crucial for Pay-Per-Click Advertising
Of course, knowing the status of your marketing campaigns is always important. But it is downright critical when it comes to Pay-Per-Click (PPC) for eCommerce. Why? Well, if you’re paying money to drive traffic to your website, you want to easily and quickly know whether those campaigns are working.
The good news is that all of our paid advertising clients have access to eCommerce dashboards. This allows them to see how many clicks and impressions they’re getting on a particular campaign in near-instant time. Plus, each month, we break this information down further to give you a clear picture of what the data means.
There’s no guessing whether your ad campaign is working or wondering if you’re getting a positive ROAS. Dashboards allow you to see for yourself and can help your team budget for whatever comes next.
Your Trusted Marketing Firm for All Things eCommerce
Our CAKE team takes immense pride in ensuring our clients have a full picture of what’s going with their digital marketing each step of the way. And that includes all of our services, such as eCommerce email campaigns, eCommerce SEO, Social Media Marketing, PPC for eCommerce, and more.
Your success is our success, and the only way to help communicate that you’re getting the right view of our sweet results is by providing eCommerce dashboards. Through this process, we can remain fully transparent, where our assistance is helping your business grow.
Are you ready to learn more about our available services and why CAKE is your best choice for eCommerce consulting services, such as strategy and marketing? Please contact us today to start the conversation.
