How Do eCommerce Dashboards Work?
The nature of eCommerce dashboards is that they are easy to use and feature enough information to give you a clear picture of what’s going on with your marketing. As a client, all you have to do is login and view the various reporting screens to see data-based information in an easily digestible format.
And where does that information come from? Usually, this includes Google Analytics. But other programs can feed into an eCommerce dashboard to show email list sign-ups, sales, reorders, and other pertinent information. Our CAKE team works with each client to come up with a customized view that shows the items that are most important to their unique eCommerce strategy.
For eCommerce brands, this becomes an essential tool for determining whether a specific campaign is working or where that sudden spike in sales has come from. By understanding what’s really happening with your retail marketing, you can decide to scale up or cease as necessary.