Conair Curl Secret

From the get-go, we connected with Conair on a personal level, understanding their goals, challenges, and the heart behind their brand. We were invested in their success, and that empathy guided every step of our approach.

Our first ingredient was a fresh, new landing page that served as the icing on the cake. With careful keyword optimizations and engaging content, we saw a 624% increase in web traffic. This wasn’t just any page; it was a finely tuned masterpiece designed to draw in visitors and keep them coming back for more.

Collaboration was our secret ingredient. We maintained a constant dialogue with direct buy vendors like iHeart, Buzzfeed, and SiriusXM, ensuring every piece of content was perfectly baked to Conair’s exact specifications. Whether it was naming conventions or ad placements, we were as meticulous as pastry chefs, making sure every detail was just right.

Next, we added a dash of influencer magic. Partnering with Jessica Torres, we created a product hype video that had an impressive .12% CTR, far above the industry average. It was like having a celebrity chef endorse our cake –– it brought credibility and excitement to the Curl Secret.

Finally, we mixed in some podcast and streaming integrations, handpicking platforms that aligned with Conair’s target audience. Like choosing the perfect baking mold, we selected podcasts and stations that would resonate most with listeners, ensuring the Curl Secret message was heard loud and clear.

Every campaign has its own set of challenges, and we tackled Conair’s with the precision of a master baker. We regained access to their old URL, ensuring the SEO value was preserved, and we carefully managed the product’s specific naming conventions across all platforms. When retailer coordination issues arose, we rolled up our sleeves and worked closely with Conair to ensure the Curl Secret was available and ready for eager customers.

Our recipe for success delivered sweet results. Awareness for the reimagined Curl Secret soared, leading to over 36K units sold from August to December. Engagement across platforms was off the charts, with added value impressions and social posts creating buzz and excitement. The new landing page not only attracted visitors but kept them exploring other Conair products, increasing overall site engagement.

With a sprinkle of creativity, a dash of professionalism, and a generous helping of hard work, we served up success for Conair’s Curl Secret, proving once again that when it comes to eCommerce marketing, CAKE is the icing on the cake. 

Want your brand to take the cake? Let’s blend the perfect marketing recipe together!