Looking for the right recipe for growing your online store? The not-so-secret ingredient is search engine optimization (SEO).
Without strategizing how your page ends up on Google, it becomes incredibly difficult for shoppers to find the amazing products you’re offering. In fact, it takes a little bit of strategy and a whole lot of skill to ensure you’re ranking above the competition.
At CAKE, we love helping site owners find their perfect blend of eCommerce SEO strategy. That’s why we offer a full range of services that cover everything from the audit and keyword research to the content you put on your page. Improving your visibility on Google has never been so sweet!
Where We Start: The Audit
The root of every one of our eCommerce SEO services starts with a comprehensive audit. This allows us to make sure Google Analytics and other services are set up accordingly and gives us the chance to see where you are currently ranking. From there, we are able to help you strategize the next steps for bringing your search engine result position up to increase traffic. This is also a great time to ask your biggest and most burning eCommerce SEO questions, as our knowledgeable staff is always happy to help you understand the process.
A Full Heaping of Keyword Research
Finding the right mix of SEO for eCommerce starts with a good old-fashioned heaping of keyword research. During this part of the process, our team will look at various keyword options to help bring in targeted traffic to your site. Then we’ll help you strategize how and where to include it in your text.
Then We Tackle On-Site SEO
Another key component of eCommerce SEO marketing is on-site optimization. This includes elements such as meta tags, page titles, the inclusion of internal links, content headers, and much more. For online stores, this also commonly includes structure and navigation of category pages. We’ll look and see what you’re currently doing and help you make any necessary changes.
Next is Off-Site SEO and Link Building
Our eCommerce SEO strategies also include a variety of options for off-site optimization and link building. At this stage, our CAKE team looks at elements such as social share link buttons and connections with off-site review pages including Google and Yelp. We also look for ways to appropriately build inbound links from third-parties. This is a pretty broad topic that varies depending on the needs of one online store to another, but it has a profound effect on your search engine optimization efforts.
Finally, We Add a Huge Helping of Quality Content
Just because our name is synonymous with a favorite bakery treat doesn’t mean our content services are cookie-cutter! We custom tailor each piece of content to your unique brand, theme, and voice.
You know what they say, content is king. But with our team, it’s truly the icing on the cake. Our staff is expertly trained in creating content that’s not only enjoyable to read, but also ranks well in Google and supports your business from a strategic standpoint. We also regularly study analytics reports to ensure you’re getting the best conversion rates possible.
As a full-service digital media agency, we know what it takes to help drive customers to your eCommerce site. With things like email blasts, blog posts, product descriptions, and more we can provide results while giving your brand the personality and voice it deserves.
We Offer SEO for Today’s eCommerce CMS Platforms
Of course, eCommerce search engine optimization is much different than just a blog or a business website. Today’s top CMS platforms require a unique understanding of all built-in optimization tools. Some eCommerce SEO companies aren’t even familiar with best practices in regards to Shopify SEO, WooCommerce SEO, and Magento SEO. Thankfully, we do.
As an eCommerce SEO agency, our CAKE team understands the unique intricacies of marketing your online store. Please contact us today to learn more.