Sigma Beauty
Sigma Beauty
eCommerce Case Study
Layering Beauty Brand Wins with CAKE
About Sigma Beauty
Sigma Beauty has established itself as a top-tier beauty brand, offering a diverse range of high-quality cosmetics, patented designs, and skincare accessories. With award-winning, waterproof makeup brushes featuring in-house interlocking technology, Sigma continues to push the boundaries of innovation in the beauty industry.
The Results
- Updated title tags, meta descriptions, and H1 tags led to a 310.92% increase in non-branded clicks.
- Strategic on-page content and competitor analysis boosted non-branded impressions by 101.33%, securing Sigma Beauty the #1 rank for "Makeup Brushes" and "Best Makeup Brushes."
- Fixed 404 errors with 301 redirects, improving site indexing and increasing organic sessions by 74.32%.
- Enhanced site structure and internal linking resulted in a 76.29% rise in organic users.
Tasty Services from CAKE
- eCommerce SEO - keyword research, on-page SEO, technical fixes
- Content marketing
CAKE’s Delicious Strategic Approach
Sigma Beauty came to CAKE with a clear goal: to be on top of organic search rankings and increase direct website traffic. While Sigma already had a strong brand presence, fierce competition from brands like BK Beauty and MAC Cosmetics, combined with a rise in third-party sales on platforms like Amazon and TikTok Shop, meant that Sigma needed an ecommerce marketing strategy to increase visibility and capture more onsite purchases.
To achieve this, CAKE’s SEO team leveraged Sigma’s unique strengths. Their award-winning, patented brush technology made them stand out in the crowded beauty industry. The challenge? Ensuring that when potential customers searched for high-quality makeup brushes, Sigma Beauty was the first name they saw.
Setting a Technical Foundation
Before we could start ranking, we needed to set the groundwork. Sigma had undergone a complete website theme change, which included URL redirects that risked losing valuable search rankings if not properly handled. A technical SEO cleanup was critical before we could build momentum.
Conducting Keyword Research
At the same time, we whipped up a keyword research strategy to uncover high-intent search terms that Sigma Beauty could dominate. From there, we tackled low-hanging fruit like meta tags, title tags, and on-page content to ensure Sigma’s website sent the right signals to search engines.
Analyze the SERPs
To outrank major competitors, we also analyzed the search landscape and strategically refined collection pages with keyword-rich content, ensuring Sigma Beauty could capture top-tier search placements for essential beauty-related terms.
With a combination of on-page changes, technical SEO fixes, and strategic keyword targeting, Sigma Beauty’s organic search performance saw massive gains:
- Non-branded clicks increased by 310.92%
- Non-branded impressions grew by 101.33%
- Organic users increased by 76.29%
- Organic sessions grew by 74.32%
- Organic revenue surged by 132.30%
The tastiest win? Sigma Beauty now ranks #1 for “Makeup Brushes” and “Best Makeup Brushes”, surpassing big-name competitors!
Beyond rankings, fixing 404 errors with 301 redirects helped build link equity, ensuring pages weren’t just getting indexed but were converting traffic into purchases. Updating navigation and internal linking also led to higher engagement rates and a lower bounce rate, keeping users on-site longer.
With a strong SEO foundation, high-quality content, and strategic technical fixes, Sigma Beauty is now on the rise in the organic search space — reaching more customers, driving more revenue, and reinforcing its reputation as a leader in the beauty industry.
