Your Competitors Aren’t Just Running Google & Meta...
They’re Creating Demand Before The Search
The fastest growing eCommerce brands don’t just capture demand.
They create it first with programmatic media driving higher conversion rates, lower CAC, and stronger ROAS across every channel.
Every perfect recipe needs a secret ingredient. If you ask us, programmatic adds that “something something” to make your strategy extra sweet! Including a programmatic layer in your Pay-Per-Click (PPC) marketing strategy gives you the extra touchpoints your customer journey needs to make you a top-tier brand. Here’s how the experts at CAKE can help your brand achieve its goals.
The Missing Layer in Action
- +46% increase in daily Google bookings
- 34% decrease in new customer CPA
- 10% reduction in CAC
after launching CTV + retargeting display campaigns.
After introducing CTV and retargeting display, performance didn’t just improve in programmatic — it lifted every downstream channel.
By creating demand before the search, more users entered the funnel already familiar with the brand resulting in higher intent, stronger conversion rates, and more efficient customer acquisition.
Performance Marketing Has a Ceiling
Most brands ONLY rely on:
- Google Search
- Paid Social
- Retargeting
These channels capture existing demand and dabble in demand generation with limited abilities to target.
But they don’t create it.
That’s why growth slows and why competitors who expand beyond these channels pull ahead.
The Missing Layer in Your Media Mix
At CAKE, we believe the strongest strategies layer channels together. Most brands invest heavily in channels that capture demand.
But ignore the layer that creates it.
Programmatic Is That Missing Layer: It introduces your brand to new audiences before they ever search.
So when they do…
👉 They already know you
👉 They’re more likely to click
👉 They convert faster
Reach Your Customers Everywhere They Already Are
📺 Connected TV (CTV): Streaming platforms like Paramount+, Disney, Hulu, Roku, and Smart TVs
🎧 Podcast & Audio Ads: Spotify, podcasts, and streaming audio
📰 Native Advertising: Premium publishers and content platforms
🎯 Display & Retargeting: Highly targeted and sequential messaging. Far better and more precise than Meta & Google!
The Most Advanced Targeting Available in Digital Advertising
The Results are Incredible...
What Happened When We Launched Programmatic
A client was hitting a growth ceiling in paid search.
We introduced:
📺 CTV prospecting
📱 HTML5 display retargeting
🗞️ Native retargeting
Within 30 days:
📈 Daily Google bookings increased 46%
📉 New customer CPA dropped 34%
📉 Customer acquisition cost dropped 10%
Why did this work?
Programmatic created demand before the search.
👉 They already knew the brand, 👉 They converted at a higher rate
