Polish Your Accessories Brand with CAKE
From fine jewelry to hair clips and headbands, the CAKE team has perfected its recipe for marketing all things accessories! Our digital marketing expertise in the jewelry and accessories industries allows us to help brands stand out in this crowded and competitive market. Tailoring a marketing strategy to what makes your accessories brand unique is what we do best.
We’ve worked with a variety of brands in the accessories industry, curating our plan to help each client shine. From Graphic Design and Conversion Rate Optimization (CRO) to Search Engine Optimization (SEO), Content, and both Paid and Organic Social efforts, CAKE is the secret ingredient to success! From increasing traffic to grow your conversions to sweet social strategies, becoming the best in the business is a piece of cake. See how our team can make your eCommerce store a top-tier accessories brand.
Sweeten Up Your Site Design and Sprinkle In a Little Conversion Rate Optimization
At CAKE, we believe your storefront should be as beautiful and branded as your accessories. Shoppers want that in-store shopping experience online, and we’re here to make that possible.
Our team of Shopify marketing experts has developed the perfect recipe to make our client’s online store both functional and tailored to their brand. Our goal is to make browsing your collections online an easy, seamless, and unique experience for customers.
Our web design experts work hand-in-hand with CRO strategists to analyze the customer journey flow throughout the purchase experience. We do this to ensure we provide users with a chef’s kiss shopping experience on desktop and mobile devices to support sales growth.
A Dash of SEO and Content
Every marketing expert knows that online shoppers searching for the finest jewelry and accessories won’t scroll past the first page of Google’s search engine results. After all, the best brands in the industry should rank first, right? That’s why our SEO and content experts work together – like two peas in a pod…or two bakers in a kitchen – to boost your brand’s search rankings to drive more traffic to your site.
So, how do we do it? Through extensive keyword research, tag writing, site optimizations, and creating keyword-rich on-site content, the CakeCommerce team can take your brand to the top of the search engine results page(s) (SERPs). Between super sweet SEO efforts and on-site content creations of blogs and guest posting to grow audiences, we make strengthening rankings and boosting awareness a cakewalk.
Paid and Organic Social That Are Baked to Perfection!
Your accessories deserve to be seen, and a great way to do this is through social media. We’re big believers that brands in this industry need a strong social media presence and engaging content that speaks to your business’s story and the uniqueness of your products. Our social strategists amplify this content through paid social marketing efforts across a variety of channels to drive engagement and reach and boost your brand.
We leverage influencer marketing and strategically selected influencers (from micro to macro levels) to help brands like yours develop long-lasting, mutually beneficial partnerships. Working with influencers is a big part of building your content library and expanding target audiences to grow your reach.
Your Trusted Accessories Brand Marketing Agency
Are you ready to learn more about how our CAKE team can help you market your eCommerce business? Get in touch today or view our case studies below!
Any Di
Want the secret recipe for influencer success? With help from the CAKE Commerce team, Any-Di saw a 300% increase in revenue in only 1.5 months. See what ingredients we used to perfect this recipe.
High Cotton Ties
The client first came to us looking for a full-blown marketing strategy as they had no experience in this field and wanted to make the company their own. The inspiration of growing their company into a Taft or Vineyard Vines of the tie world was the only true recipe they were working towards.
Bellefixe
Bellefixe is a hair accessories brand that offers quality products at affordable prices. With new collections dropping every four to six weeks, Bellefixe is always on top of the latest hair accessory and styling trends, providing new styles to customers regularly.
Rustic Gem
Before partnering with the eCommerce marketing experts at CAKE, Rustic Gem tried facilitating influencer marketing on their own, with no shortage of bad batches. Some influencers happily accepted the free product without ever posting. While Rustic Gem had some good one-off partnerships, they didn’t know how to scale their influencer efforts to take their brand to the next level.
