Looking for a sweet and easy way to draw attention to your eCommerce site? At CAKE, we work hard to earn your trust while giving you a sweet reason to choose us as your eCommerce marketing team. As our way of helping you find the perfect media mix, we offer a variety of paid media options. Whether you need a sprinkle of Facebook, a dash of Instagram, or a heaping scoop of all of the above, we can find what works for you, so you can get the results you want. Here’s how our wonderful retail marketing team at CAKE can help you whip up the perfect digital advertising campaign.
Paid Search Marketing
When talking to most eCommerce site owners, the topic of paid search marketing usually elicits a groan. Not only is this a tough task to take on if you don’t have the experience, but it can also be an easy way to lose a lot of money if you try to attempt it yourself or with a less-than-experienced eCommerce consulting firm. The great news is our knowledgeable team at CAKE is here to make the process uber simple. Not only do we make it a point to stay up to date with the latest Pay-Per-Click (PPC) and search marketing best practices, but we consistently look for ways to ensure our customers have a positive eCommerce PPC experience.
Examples of tasks we can assist with include Google Analytics integration, customer acquisition, brand ownership, keyword auditing, and much more. We can also help you keep track of your success with tasks like phone tracking and conversion tracking, including demographic segmentation. And that’s just a small piece of everything we can do!
Paid Social Media Marketing
Another great way to grow your online store is with paid social media marketing. From setting up your customer sales funnel to dynamic audience remarketing, we’re here to make the process as sweet as can be. Simply put, this type of advertising is an excellent way to leverage the millions of Facebook and Instagram users out there to increase brand awareness and grow your bottom line.
Examples of areas where we excel include lead generation, cross-selling, upselling, and brand recognition. We can also assist with CRM Strategy and integration, such as Chatbot, and provide a wealth of audience insights. In addition, we also offer compelling and engaging shopping campaigns through programs like Dynamic Ads on Facebook, Google, Amazon, and Instagram.
What’s the Value of Paid Marketing?
It’s easy to talk about what paid marketing includes when it comes to running a campaign for your eCommerce business. But do you know the overall value of this type of paid media advertising?
Paid marketing offers an excellent opportunity to bring in new customers and introduce your brand to those who previously didn’t know you existed. It’s a great way to give them a taste of what you have to offer as a part of your overall retail marketing mix. Furthermore, it presents the ability to target and retarget specific customers based on custom demographics, shopping habits, and more.
Using Paid Advertising to Get Ahead of the Clutter
You see it every day while scrolling through your personal Facebook—there’s a ton of clutter taking up your feed, time, and attention. And it’s true for other platforms like Instagram and even search engines like Google. This is the same issue your customers face, which is why it is important to create paid marketing campaigns that get ahead of all the other posts your competitors are making.
This is where paid marketing really shines. Not only does it allow your message to stand out, many platforms now allow instant purchases through various eCommerce tools. This is a great way to boost sales through paid advertising.
Bonus eCommerce Tip: CakeCommerce has seen first-hand the power of paid search marketing coupled with eCommerce SEO services. We recommend utilizing these two channels together as they work synergistically in your perfect media mix!
Let Us Perform an Audit on Your Paid Media Campaigns
Of course, it is hard to determine your exact paid marketing return on investment if you haven’t taken the time to see what you’re currently spending. At CAKE, we don’t step into the kitchen blindly. That’s why we perform a thorough eCommerce site audit of your current and past campaigns to determine where you’re at, what you can do to improve, and where you need to go.
Paid marketing is one of those areas where fees can really add up quickly for a business, and we just want to make sure you’re getting the right bang for your buck. In addition, if we know what’s worked well with your target audience in the past, we can try similar or retargeted campaigns to really capitalize on your existing success. We don’t just blast non-personalized mass emails to your customers. Instead, we thoroughly analyze your customer data and actively monitor performance for every campaign based on click-thru rates, delivery rates, and open rates. This guarantees the messaging is fresh and relevant, and your investment is well spent.
Get Started Today! Our Team of Experts is Here to Help
Ready to bring in more customers and grow your eCommerce site with the help of paid media? Our fantastic team of eCommerce strategists are here to help. Contact CAKE today to discuss your project.