Neora

Our partnership with Neora began with a delicious objective: to move beyond relying solely on brand partners and build direct connections with consumers. We baked up campaigns on Meta and Pinterest, focusing on top-of-funnel strategies to warm new audiences.

On Pinterest, we used Video View and Traffic campaigns to boost brand awareness and drive site traffic at cost-efficient rates, taking advantage of Pinterest’s user behaviors, which are where shoppers often seek inspiration for skincare routines and beauty solutions. Recognizing Pinterest’s ability to drive higher brand affinity and larger basket sizes, we leaned into its strength as a product discovery platform.

Meta, with its trusted brand reputation and larger budget allocation, allowed us to take a full-funnel approach: reaching new audiences, guiding them through the consideration phase, and retargeting high-intent users to push them toward conversion.

When TikTok rose as a social commerce powerhouse, we pivoted to capitalize on its viral culture and growing Gen Z user base. Starting with a conservative budget, we tested a tasty blend of organic-style videos, influencer Spark Ads, and bold, product-centric content tailored to TikTok’s native feel. Our approach paid off, leading to consistent month-over-month growth, even as budgets shifted.

But this wasn’t just a paid social play—CAKE’s omnichannel strategy created a ripple effect across all of Neora’s digital touchpoints. Paid social drove direct purchases and fueled growth across organic and direct channels, leading to a 275% increase in direct revenue and a major lift in organic social engagement. Strategic product pushes, particularly for NeoraFit™ and Firm Body Contour Cream, sparked momentum sitewide—proving that when platforms work together, the whole brand rises.

CAKE’s philosophy of "slow and steady wins the race" ensured we focused on long-term audience warming. By nurturing potential customers through strategic content at every stage of the consumer journey, we not only built trust but also drove consistent brand recall—ultimately increasing the likelihood of purchase when the moment was right.

The real icing on the cake? Integrating AI-driven Smart+ Shopping campaigns on both TikTok and Pinterest unlocked scalable, high-ROI results. Campaigns optimized themselves, leading to massive growth in purchases, improved ROAS, and a ripple effect that benefited all platforms. Even with reduced budgets, our AI-driven strategies continued to push performance higher—proof that smart investments yield sweet rewards!