Baking Up Impressive Results
About Neora
The Olson family launched Neora in 2011 with a single product, driven by a vision to help people feel, look, and live better. As the company grew, it expanded its offerings to include a range of skincare, hair care, and wellness products. Neora’s commitment to clean ingredients goes beyond marketing trends, delivering real results. The company also offers a unique business model for Brand Partners, fostering a strong sense of community and providing opportunities for growth, mentorship, and happiness. Neora strives to help individuals become the best versions of themselves through high-quality products and supportive business practices.
The Results
- With a budget of $5k, content produced by creators had a production estimation of $30k, showcasing a significant return on investment.
- The organic influencer content campaign yielded a $2,200 value of awareness from 46 pieces of content, with a 9.3x impact value.
- The campaign generated 28.3k impressions and 3.5k engagements, achieving a cost per engagement of only $0.92.
- Aspire creators were whitelisted for 1.5 months, generating $39.3K in holistic lift and achieving a remarkable $69.23 ROAS on a $600 media spend.
Services Performed
Delivering Exceptional Reach and Engagement for Neora
At CAKE, we believe in crafting a sweet media mix that aligns with our client's unique needs and goals. For Neora, we provided an influencer marketing strategy to enhance brand awareness and support their overall marketing efforts. Our approach involved detailed planning and close collaboration with Neora, ensuring every campaign was built around current content needs and trending products.
We navigated the transition from a previous influencer platform to Aspire, providing clear breakdowns of the differences and benefits. Finding the right creators for specific products, like the Firm Body Contour Cream, required more manual searching, but our efforts paid off with highly engaging and successful content.
We worked with creators from various niches through gifting campaigns and paid collaborations, driving significant impressions and engagements. Despite initial difficulties in finding creators for specific criteria, we secured partnerships that delivered outstanding results both organically and through paid efforts.
By leveraging the Aspire platform, we streamlined the whitelisting process, ensuring seamless integration into Neora's business manager and ad account. This eliminated previous issues with influencer connections and maintained the momentum of paid amplification.
In short, the collaboration between Neora and CAKE has been a recipe for success. We assisted them in harnessing the power of influencer marketing and streamlined their paid campaigns to maximize reach and engagement. The end result? A strategic eCommerce marketing approach that, much like Neora’s product line, delivers real results with a touch of elegance and effectiveness.