Running an online store is about more than just a pretty website and a few products. Creating a fantastic overall user experience (UX) for your customers is crucial to building a solid brand with a near-fanatical following. After all, if they don’t like the overall purchasing process on your website, chances are slim that they’ll be back in the future.
Thankfully, CAKE is here to help you sort out the best way to give shoppers the sweet experience they crave, without having to spend a lot of time fine-tuning your eCommerce site on your own.
Why User Experience (UX) is Critical to eCommerce
As an eCommerce shop owner, it’s crucial to think like a customer. Would you want to spend a ton of hard-earned money on an eCommerce web design if it was difficult to navigate or didn’t offer an easy way to checkout? Of course not! This is where eCommerce UX strategy is paramount in your websites design.
Poor eCommerce user experience often leads to fewer conversions and a lower number of sales. That’s why it is so important to work with a eCommerce marketing company who understands the process and knows exactly how to think like a shopper. At CAKE, we’re big fans of online shopping. That’s why we make it our goal to help you achieve a solid user experience without a lot of excess work. A straightforward and intuitive experience is always ideal, and we work hard to get you there.
Increase Your eCommerce Sales with Better Visual Appeal
No messy frosting, here! Our CAKE team is experienced in helping eCommerce website owners increase sales with better layouts and overall visual appeal. This includes elements such as navigation, checkout options, visual placement, descriptive elements, and much more. For some of our clients, this also includes building out content to feature product education pages, better category hierarchies, or even further refining the overall mobile experience.
In most cases, this also means trying out various content in different places on the site to see if there’s a better engagement rate or conversion ratio. It really just comes down to testing these elements and seeing what works with your particular target market, and that’s where our team excels in helping our clients.
Improve Your eCommerce User Experience Strategy with Checkout Upgrades
Having a successful eCommerce website is about more than just looks and likes. Staying cutting-edge is critical, and that’s where our CAKE team can help. Adding options such as Apple Pay, Amazon Pay, and After Pay is a great way to bring in more customers and make the buying process much more flexible. Creating a short and easy checkout process and providing opportunities for upselling is also crucial.
Let Our Team of Experts Improve Your eCommerce UX Strategy
While these ideas sound simple enough, implementing them isn’t always a cakewalk. Let our team of eCommerce UX strategists help determine what matters most, and we’ll put together a strategy that makes the buying process easier while helping you improve your overall conversion rates. Contact our friendly and knowledgeable CAKE team today for more information.