Sports & Outdoors eCommerce Marketing Agency
For eCommerce brands with momentum, structure, and a growth mindset—CAKE is the next step.
About the Sporting & Outdoors eCommerce Industry
The sports and outdoors market is fast, fierce, and full of opportunity—but only if your brand can keep up. With new competitors launching by the season, supply chains stretching thin, and customer expectations climbing higher than Everest, it’s no longer enough to just show up. You have to stand out.
Today’s sporting goods eCommerce marketing landscape demands smarter targeting, better visibility, and seamless experiences across every touchpoint. As a sports and outdoors eCommerce agency, CAKE helps active brands scale smartly, spend efficiently, and drive growth—online and off the beaten path.
Common Challenges
Even high-performance brands can hit a wall without the right marketing support. Here’s where we see the most friction—and where we shine:
Fragmented Data & Slippery Attribution
Tracking who converted—and where—is no easy feat. Lack of clear attribution leads to wasted effort and guessing games.
Inefficient Media Spend
When you’re spending big but seeing small results, the ROI just doesn’t add up. Without optimized campaigns, even the best gear can get buried in the scroll.
Limited Visibility Across Touchpoints
From email and SMS to paid ads and product pages, most brands struggle to stay consistent. And when messaging is scattered, performance tends to be, too.
Our Strategic Approach
We help established sporting and outdoors brands bake smarter marketing into the mix.
Here’s how we whip up results:
Paid Media That’s Built for Action
From performance-focused PPC to scroll-stopping social ads, we create paid media plans that work as hard as your customers play. With data-backed targeting and creative that speaks to outdoor lovers, athletes, and weekend warriors alike, every campaign is optimized to drive clicks, conversions, and that sweet, sweet ROAS.
UX That Moves Fast and Converts Faster
Speed matters—on the trail and on your site. Our UX and CRO services fine-tune the full customer journey, from homepage to checkout. We focus on fast load times, intuitive navigation, and mobile-first design that makes it easy for customers to find, love, and buy their next piece of gear.
SEO That Scores Long-Term Wins
We help your brand rank for what people actually search when they’re shopping for activewear, fitness gear, or outdoor equipment. Our SEO strategy blends keyword research, technical optimization, and evergreen content to boost organic visibility and build authority where it counts.
Email + SMS That Keep the Momentum Going
Think of this as your post-purchase power play. Our automated email and SMS strategies keep your brand top-of-mind with welcome flows, cart reminders, and content that educates, inspires, and brings them back for more. It’s always the right time to follow up with the right message.
Content That Adventurers Actually Want to Read
From trail tips to training guides, our content marketing is built for sports and outdoors shoppers who crave more than just a sales pitch. We combine SEO best practices with storytelling that builds trust—and brings new traffic with every post.
Services We Provide to the Sports & Outdoors Industry
As a trusted outdoor industry advertising agency, CAKE offers a full stack of eCommerce services tailored to performance-driven brands.
- SEO for Outdoor Brands
- Content Marketing
- Pay-Per-Click (PPC)
- Paid Social Advertising
- Email & SMS
- UX & CRO
- Web Design
Your Trusted Sporting and Outdoor Brands Marketing Agency
Are you ready to learn more about how our CAKE team can help you market your eCommerce business? Get in touch today or view our case studies below!
Gemlux
After implementing a new paid strategy and conversion tracking setup, revenue increased by 920% over the previous year.
Sküze Shoes
We helped Sküze refine their funnel and retargeting strategy, resulting in a conversion rate increase of 1,012% YOY from PPC.
The Bloom Method
A holistic rework of their website strategy helped this fitness-focused wellness brand improve growth in new visitors by 100%.
Trusted by Leading Sports & Outdoor Brands
Testimonials from Our Sporting & Outdoors Brand Clients
Let’s Talk Sporting & Outdoors Marketing
The outdoor market doesn’t wait around—and neither should your marketing. If you’re ready to stop guessing, spend smarter, and grow with confidence, CAKE is here to whip up a strategy that’s built to perform.
Looking for a sports and outdoors eCommerce agency that knows how to get results and keeps up with your pace? We work with growth-stage brands that need more than a vendor; they need a partner.
Let’s bake it happen—Contact us today to claim your free marketing audit.
