Yves Delorme
Yves Delorme
eCommerce Case Study
A Flourish of Clicks, Revenue, and Impressions
About Yves Delorme
Yves Delorme, a beacon of French elegance, has been crafting luxury home linens for over 175 years. Celebrated for its artisanal quality and authentic savoir-faire, the brand intertwines its rich heritage with contemporary design. As Yves Delorme sought to expand its tapestry of success into the U.S. market, the goal was clear: to elevate its visibility and revenue, ensuring that its legacy of elegance resonates with discerning customers across the Atlantic.
The Results
SEO:
- Targeted luxury keyword clicks improved 20x year-over-year.
- Revenue increased by 88% by month 6 of the campaign.
- Organic clicks increased by 218%, reaching 5,000+.
- Organic impressions increased by 190%, reaching 1.2 million.
PPC:
- Attributed revenue increased by 776% year-over-year
- Non-branded revenue increased from 178,300% year-over-year.
- Black Friday and holiday promotional revenue increased by 1,037%
- Impression volume increased by 146% year-over-year.
- Click volume increased by 227% year-over-year.
- Click-through rate (CTR) increased by 33% year-over-year, even with the inclusion of non-branded efforts.
Additional Achievements:
- Collection page sessions increased by 262%.
- Collection page new users increased by 383%.
- Collection page users increased by 287%.
A Sweet Blend of SEO and PPC: Yves Delorme's Recipe for Digital Success with CAKE
Yves Delorme approached CAKE with a clear vision: to enhance traffic, visibility, and revenue in the U.S. market through informed marketing decisions. The vastness of their site presented an intricate challenge, necessitating an audit and strategic prioritization to ensure maximum effectiveness. Just as a baker carefully selects ingredients for the perfect cake, CAKE meticulously crafted a plan to meet Yves Delorme's goals.
For SEO, we focused on enriching category pages with content, fixing technical indexing issues, and enhancing internal linking. This ensured that Google had more to explore than just products, much like adding layers to a cake to make it more enticing. The resolution of 400 errors and optimization of crawlability was key to improving rankings, ensuring that Yves Delorme's digital presence was as smooth as buttercream.
On the PPC side, we leveraged non-branded search to complement branded efforts, driving organic traffic to the site. Enhancements to the Google Merchant Center product feed supported both standard shopping efforts and Performance Max product feeds. Strategic Black Friday promotions spotlighted Yves Delorme's 20% off sitewide sale, targeting both online audiences and local shoppers near storefronts, spreading the word as effectively as icing on the cake.
The collaboration between Yves Delorme and CAKE yielded remarkable results. We saw an astounding 20x improvement in clicks for targeted luxury keywords and an 88% revenue increase by month six. The organic landscape witnessed a 218% increase in clicks and a 190% rise in impressions, a true testament to the sweet success of our strategy.
The ongoing focus on category page optimization and tackling product URLs promises continued growth for Yves Delorme. The success in PPC, with consistent gains in conversion value and effective promotional period awareness, underscores the effectiveness of CAKE's eCommerce marketing strategies, proving that the right recipe can lead to delightful results.
By addressing technical SEO, leveraging PPC, and enriching content, luxury brands can significantly enhance their online presence and revenue. Is your brand ready to experience the sweet success of a well-baked digital strategy? Contact our eCommerce marketing agency today to discover how our tailored SEO, PPC, and content services can transform your online presence and drive delectable results. Let's whip up some success together!
