eCommerce Marketing Strategy
Email Marketing and CRM Strategy
If there’s one area that all eCommerce store owners know they need but don’t want to think about, it’s email marketing. However, this element is one crucial part of your marketing mix that makes it easy to get in touch with brand-loyal customers every single time you launch a new product or sales promotion. Learn more about how our creative and knowledgeable team at CAKE is ready to help.
Search Engine Optimization (SEO)
Looking for the right recipe for growing your online store? The not-so-secret ingredient is search engine optimization (SEO).
Without strategizing how your page ends up on Google, it becomes incredibly difficult for shoppers to find the amazing products you’re offering. In fact, it takes a little bit of strategy and a whole lot of skill to ensure you’re ranking above the competition.
At CAKE, we love helping site owners find their perfect blend of eCommerce SEO strategy. That’s why we offer a full range of services that cover everything from the audit and keyword research to the content you put on your page. Improving your visibility on Google has never been so sweet!
Integrated Paid Media Strategy
Looking for a sweet and easy way to draw attention to your eCommerce site? At CAKE, we work hard to earn your trust while giving you a sweet reason to choose us as your marketing team. As our way of helping you find the right recipe for success, we offer a variety of paid media options. Here’s how our wonderful team at CAKE can help you whip up the perfect digital advertising campaign.
Social Media for eCommerce
Are you looking to give your existing Facebook or Instagram page a little dash of something special? Or maybe you just want to give Pinterest or Snapchat a try for the first time. Perhaps you’re ready to dive in with a comprehensive social media campaign.
There’s no doubt that the social media experience is more important than ever. Not only is it essential to achieve large-scale reach, social media now enables consumers to instantly purchase what they see on their screens through special offers through Facebook, Instagram, and Pinterest. If you aren’t utilizing these platforms, you’re really missing out on sales.
UX Strategy and Conversion Rate Optimization
Running an online store is about more than just a pretty website and a few products. Creating a fantastic overall experience for your customers is crucial to building a solid brand with a near-fanatical following. After all, if they don’t like the overall purchasing process on your website, chances are slim that they’ll be back in the future.
Thankfully, CAKE is here to help you sort out the best way to give shoppers the sweet experience they crave, without having to spend a lot of time fine-tuning your eCommerce site on your own.
General Strategy
It’s no secret that the right media mix is key when it comes to reaching your target audience. But what ingredients make up YOUR perfect strategy? Every brand is different and there’s many layers that lead up to a conversion. From increasing website traffic and converting those visitors into paying customers, to keeping your existing customers coming back for more—there’s a perfect recipe that can keep your loyal and new buyers happy. Here’s how CAKE can help you take ideas for marketing your eCommerce website and turn them into solid strategic solutions.
