Ahdorned

eCommerce Case Study

Baking Up Impressive Results

Drive growth with 122 purchases at an AOV of $129.35 on Meta

Increase premium engagement with an AOV of $196.31 on Instagram

Achieve a superior 3.71 ROAS on Instagram, outperforming other platforms

Leverage influencer power for a 170% higher engagement rate

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About Ahdorned

Ahdorned is a fashion-forward brand that specializes in offering unique and customizable handbags and accessories. Their product line includes a wide variety of bags in different styles, materials, colors, and patterns, allowing users to personalize their handbags to suit their lifestyles. They are considered the “original creators of the Mix & Match Handbag” and their bags and straps are mainly sold separately so you can create hundreds of unique combinations to match your mood!

All of their bags are made from non-leather materials as part of their cruelty-free values, catering to a growing demographic that prioritizes sustainability and ethical fashion.

The Results

  • Meta Platform Success: Meta led in driving purchase volume, achieving 122 total purchases with an Average Order Value (AOV) of $129.35 and a Return on Ad Spend (ROAS) of 2.73. The Cost Per Mille (CPM) was $19.96, with a Click-Through Rate (CTR) of 2.23% and a Cost Per Click (CPC) of $0.90.
  • Instagram's Higher Value: Despite a lower purchase volume, Instagram excelled with a significantly higher AOV of $196.31 and a stronger ROAS of 3.71. The platform's CPM was $23.59, with a CTR of 3.51% and a CPC of $0.67, resulting in 59 total purchases.
  • Performance Delta: Instagram outperformed Meta in key metrics, with a 57% higher CTR, 36% higher ROAS, and 52% higher AOV. However, Meta had a lower CPM by 18% and drove 52% more purchases.
  • Engagement Metrics: Instagram demonstrated higher engagement rates with stronger top-of-funnel metrics, including post engagements, shares, comments, and saves, compared to Meta.
  • Influencer Whitelisting Impact: Campaigns featuring influencer whitelisting significantly outperformed traditional branded creatives, achieving a Click-Through Rate (CTR) of 5.31% compared to 1.97%, marking a 170% higher engagement.
  • UGC Effectiveness: User-generated content (UGC) and influencer-whitelisted campaigns led to higher purchase volumes, highlighting the effectiveness of authentic and relatable content in driving sales.
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Sweet Services from CAKE

How We Baked It to Perfection with CAKE Strategies

Meta & Instagram paid media marketing results for eCommerce brand, Ahdorned

CAKE was brought on board to help Ahdorned transition into the Direct-to-Consumer (D2C) space and build brand awareness on Meta and Instagram. The challenge was akin to whipping up a new recipe from scratch: we had no engaging content and no historical data while entering a highly competitive market.

To tackle this, we split our advertising efforts between Instagram and Meta. Knowing that Meta's advertising system would take up most of the budget, we could better analyze how each platform performed. To add flavor, we incorporated influencer whitelisting and User-Generated Content (UGC) into our marketing mix, comparing their performance to traditional branded content.

Through our targeted and creative approach, we whipped up engaging content that boosted brand awareness, engagement, and conversions for Ahdorned. Meta proved to be the perfect ingredient for driving higher purchase volumes, while Instagram brought in a higher Average Order Value (AOV) and a stronger Return on Ad Spend (ROAS).

By blending influencer partnerships and content that resonated with the audience, CAKE successfully navigated the competitive D2C landscape. The result? A deliciously successful shift from wholesale to direct consumer engagement for Ahdorned!