Cabana Life eCommerce Case Study
Proof is in the Pudding
38% Increase in Organic Revenue with SEO Campaign
30.65% Increase Organic Website Traffic
23.9% Increase Overall Average Order Value
79% Increase in Revenue from PPC Advertising
Their website was also very thin in terms of content and required an entire on-site SEO revamp including title tags, meta descriptions, and alt image tags. We optimized category descriptions and started to flesh out blog posts with exciting and engaging content. We also put a big focus on the offsite SEO to build quality backlinks for the site using strategies such a guest posting, competitor backlink analysis, broken link reclamation, and unlinked brand mention reclamation. OUR RESULTS IN THIS AREA WERE QUITE SUCCESSFUL AND SPEAK FOR THEMSELVES—OVER 37% INCREASE IN ORGANIC REVENUE ON THE WEBSITE.
When we first began working with Cabana Life, their site lacked a severe amount of optimized content. Through a bit of effort, we were able to create a serious increase in the number of visitors to the website from search engine traffic. Another area that needed serious improvement was Cabana Life’s PPC strategy. Their previous provider lacked focus, which made it difficult to create meaningful retargeting campaigns.
Initially, we did not have it in the project scope to help Cabana Life with paid social media marketing. After much discussion, it was determined that combining this aspect of digital advertising with the other items we were helping with was the best way to have a true comprehensive marketing strategy.