The beauty world moves fast—and online, it’s even faster. Between TikTok skincare trends, new ingredient buzzwords, and product drops happening at lightning speed, marketing beauty products means staying relevant, visible, and emotionally resonant—every single day.
The beauty industry is packed with color, creativity, and competition. Buyers don’t just want to shop—they want to connect, feel inspired, and trust what they’re putting on their skin.
As a beauty ecommerce digital marketing agency, CAKE helps brands like yours do just that. We combine thoughtful strategy, creative campaigns, and data-driven insight to help you grow confidently—without losing your brand’s magic in the process.
Even great products need the right marketing mix to shine. Here are a few beauty industry pitfalls we help brands smooth out:
Clicks, views, and purchases—sure. But where did that sale actually come from? With so many platforms in play, it’s easy to lose track.
If your ad budget’s vanishing faster than a viral moisturizer restock, you’re not alone. Beauty brands often struggle to match paid campaigns with consistent ROI.
From YouTube to email to Google Shopping, keeping your messaging tight and tracking clean across every channel? Easier said than done.
No more starter kits or cookie-cutter playbooks. We help established beauty brands serve up serious growth. Here’s how we whip up results:
From “best red lipstick” search ads to TikTok-ready paid reels, our PPC and paid social strategies are built for scroll-stopping creative and high-performing campaigns. We don’t just get your products seen—we help them fly off the (digital) shelves.
Beauty products should be fun to shop—not frustrating. Our [UX and CRO services optimize every step of the shopping journey, from product filters and mobile menus to shade selectors and checkout flows.
Looking good is great—being found is better. Our SEO strategy for beauty brands is tailored to capture high-intent searches like “best vitamin C serum” or “clean beauty gifts.” It’s organic growth, made to perform.
We help you stay top of mind with smart email and SMS flows that inspire, educate, and sell—without feeling like spam. From welcome series to refill reminders, every message is designed to deepen brand love and drive conversions.
In beauty, trust is everything. Our influencer marketing program connects your brand with real creators who align with your values, aesthetic, and audience. From first impressions to full-funnel impact, these are partnerships that perform.
The right affiliate partners don’t just push links—they drive qualified traffic from beauty lovers who already trust their voice. We help you launch and manage high-impact affiliate marketing programs that scale your reach and boost revenue without ballooning your CAC.
BeautyBio saw a 328% increase in Black Friday sales. See what ingredients we used to perfect this recipe.
Since adding CAKE as the secret ingredient to their marketing mix, they have seen a 145% increase in revenue.
Explore the innovative SEO and content tactics that led to $7.1 million in sales from organic traffic alone.
If you’re ready for smart skincare marketing, standout beauty advertising, and a partner who’s just as invested in your growth as you are—we’re ready to mix up something beautiful.
Looking to grow with a beauty ecommerce agency that gets your goals (and your glow)? We help established brands optimize every stage of the funnel—Contact us today to claim your free marketing audit.
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