ZBiotics

ZBiotics came to CAKE with big ideas and even bigger goals. As the makers of the world’s first genetically engineered probiotics, their mission wasn’t just to sell a product—it was to start a movement around innovative, science-backed wellness. But even the most brilliant breakthroughs need the right digital strategy to reach their audience.

They needed to drive new customer growth while keeping acquisition costs low, build long-term customer value, and boost repeat purchases—all without leaning on one of the most obvious keywords in the category (“hangover”). They also wanted to increase organic revenue, strengthen their presence in search results, and create educational content that could truly connect with curious, health-conscious shoppers.

Lastly, ZBiotics wanted to scale brand awareness through programmatic and CTV efforts, streamline paid and organic efficiencies, and ensure that every marketing dollar was working smarter, not just harder. That’s when they brought in CAKE to mix the right ingredients and bake up a data-driven, full-funnel strategy that would deliver measurable, mouthwatering results.

Whipping Up Wins with PPC

Our PPC team worked closely with both the ZB and internal teams to fine-tune budgets and placements, ensuring ads showed up exactly when and where shoppers were searching. By using performance data from across their marketing mix, we zeroed in on the right audience segments and maximized ROAS. Since then, we’ve identified the most effective points in the funnel and made their Google Ads spend more efficient than ever.

Keyword Strategy That Rises to the Top

For SEO, we crafted a keyword strategy focused on real-world pain points—like how to feel better after drinking—and created content that offered ZBiotics as the solution. We optimized everything from metadata to blog content, built landing pages for events and holidays, and continued refining as they expanded. The result? ZBiotics now ranks in the top 3 for over 172 keywords, owns featured snippets and AI overviews, and immediately claimed top spots for their new Sugar-to-Fiber product in 2024. 

Stirring Up Smart Strategy with Programmatic

To grow customer LTV, build brand awareness, and drive real ROI, we served ZBiotics a programmatic strategy that covered every layer of the funnel. From premium CTV placements that introduced the brand, to retargeting that moved users from interest to action, CAKE helped ZBiotics connect with exactly the right audiences using Lookalikes, third-party data, and dynamic creative. Today, Programmatic is becoming a bigger, more delicious piece of their media mix.

Let’s Bake Up Your Success Story Next

Whether you’re looking to boost ROAS, lower your CPA, increase organic traffic, or build brand love at scale, our team’s ready to whip up a strategy tailored to your goals.

Let’s start with something sweet and simple: a free marketing audit.
We’ll take a look at what’s working, what’s missing, and how we can help turn your marketing into a top-tier performance machine — Get Your Free Marketing Audit.

We’ll bring the data, creativity, and frosting. You just bring your goals.