Marketing to new moms and dads isn’t as simple as posting a cute photo and calling it a day. The baby product space is packed with brands all vying for attention from the same group of tired (but well-intentioned) shoppers: parents.
With new trends popping up faster than a toddler on a sugar rush, staying relevant, trustworthy, and top-of-mind takes work. CAKE helps baby brands stand out with strategies that actually move the needle.
Whether you're struggling to make sense of your data or just tired of wasting ad dollars, we’re here to mix, measure, and bake a better way forward.
Even the most adorable brand can fall flat without the right marketing recipe. These are a few hurdles we help baby product businesses get over:
If you’re watching your budget disappear without seeing consistent results, you’re not alone. Inefficient media spend and performance issues are all too common in this industry.
Clicks here, conversions there… but which campaign actually brought in that order? You’re not imagining it—54% of eCommerce brands have trouble connecting data, which directly impacts their ability to track ROI.
From social to SMS to Google, your touchpoints are scattered—and so is your visibility. Without a unified strategy, it’s tough to scale or stay consistent.
At CAKE, we’re here for brands doing big things, with performance marketing that pulls its weight. Here's how we whip up results:
We plan and manage high-impact eCommerce PPC and paid social campaigns that help your message reach the right parents at the right time, with the right budget.
We bring clarity, simplicity, and confidence to your customer experience with eCommerce UX strategies built for real people.
From “non-toxic teething rings” to “best baby shower gifts,” we make sure your brand shows up when (and where) people are searching. Our eCommerce SEO services help your store rise above the rest—and stay there.
We help you build real relationships through email marketing for baby products and SMS marketing—not just sales blasts. Think of it as a way to stay connected through every milestone: first steps, first birthdays, and everything in between.
Forget fluff. Our content marketing strategy is packed with helpful advice, engaging blog posts, and product education that builds trust—and brings new customers to your store naturally.
From new moms on TikTok to dad bloggers with loyal followings, we connect your baby brand with real creators who speak to your ideal customers—authentically. Our influencer marketing services focus on partnerships that feel genuine, not gimmicky.
After optimizing their email and SMS marketing strategy, Autumn Moon boosted revenue by 499.37% — no pacifiers required.
We helped this upscale baby clothing brand bake in a smarter paid social plan — and it delivered an 883% increase in revenue.
Better targeting + paid social strategy = a 102% jump in transactions. That’s math we love to see.
Marketing baby products isn’t easy. The audience is niche, the competition is steep, and the pressure to perform? Oh, it’s real. But with the right strategy, the right team, and a whole lot of heart, your brand can win the trust (and wallets) of parents everywhere.
Looking to grow your baby brand with smarter targeting, better attribution, and sweeter results? Let’s chat about what a baby product digital marketing agency like CAKE can do for you—we’re ready to roll up our sleeves and bake something brilliant.
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