Generative Engine Optimization (GEO) Services
No Half-Baked Strategies Here
The way people search is evolving at lightning speed. AI-driven results like Google’s AI Overviews, Bing Copilot, ChatGPT, Claude, and Perplexity are rewriting the rules. This shift is equal parts exciting and intimidating. On one hand, there’s an opportunity to meet customers earlier in their journey than ever before. On the other, the playbook is still being written and guessing your way through isn’t a recipe for growth.
That’s where Generative Engine Optimization (GEO) comes in. GEO removes the guesswork by making your content easy for AI to understand, reference, and share, so you’re not just showing up, you’re standing out.
What is GEO?
Generative Engine Optimization is SEO built for today’s search experience. Instead of optimizing only for crawlers, GEO structures your content so AI engines can understand it, cite it, and serve it directly in answers.
Why does GEO matter?
Consumers are no longer clicking through endless blue links; they’re reading AI-generated summaries and conversational results. GEO makes sure your brand is part of that conversation, building:
- Visibility where shoppers start their research
- Trust through credible AI mentions
- Top-of-funnel growth that drives long-term results
Ready to Start Growing with GEO?
Don’t wait until your competitors take the first slice. Be where your customers are searching today.
Our GEO Services, aka The Secret Ingredients
Every ingredient in our GEO strategy is mixed with purpose. Together, they create the visibility, authority, and credibility your brand needs to thrive in AI-driven search. Here’s how we bake it in:
LLM-Focused Content Optimization
Content is crafted so large language models can easily understand, cite, and serve it within results.
Schema & Structured Data
Structured markup is applied to boost your chances of being included in AI-driven answers.
Topical Authority & Entity Mapping
We strengthen your authority across priority topics and entities that AI engines reference most.
AI Search Performance Audits
Audits reveal where your brand currently shows up, or where it’s missing out, in generative search.
Content Attribution Strategy
Strategies are built to make sure your brand gets proper credit when AI platforms reference your content.
E-E-A-T Optimization
Your Experience, Expertise, Authority, and Trust are highlighted across every touchpoint, a recipe AI trusts most.
About CakeCommerce
CakeCommerce is an eCommerce growth agency dedicated to helping brands rise above the noise. We’re strategists, creatives, and data lovers who mix smart insights with creative execution to drive measurable growth. With GEO, we’re leading brands like yours into the next chapter of search.
Complimentary Services
Content Marketing
Engage audiences with copy and creative that resonates, while also feeding AI engines the context they crave.
SEO
Strengthen your foundation with technical SEO, keyword targeting, and ongoing optimization to complement GEO strategies.
eCommerce Strategy
From customer journey mapping to conversion-focused planning, we create holistic growth strategies that tie every piece together.
Your GEO Questions, Answered
SEO focuses on rankings in traditional search results, while GEO prepares your brand for inclusion in AI-generated answers.
Yes, our strategies are designed to increase your chances of being cited or featured in AI-driven results.
It sure can! GEO strengthens your existing SEO foundation and adds new layers tailored for AI search.
Not always. In many cases, we optimize and repurpose existing assets before creating new ones.
