Vitali Skincare
Vitali Skincare
eCommerce Case Study
Whipping Up Wins for Beauty Brands
About Vitali Skincare
Vitali Skincare is redefining the standard for results-driven skincare by blending science-backed formulas with a commitment to purity and sustainability. Founded on the belief that healthy skin starts with high-performance, non-toxic ingredients, Vitali crafts products that deliver visible results without compromise. With a philosophy rooted in transparency, efficacy, and care for both people and the planet, they’ve built a loyal following of customers who expect nothing less than radiant, healthy skin.
The Results
- Created supporting content on GHK-Cu Copper Peptides with internal links to related topics and launched a backlink strategy—resulting in a 479% increase in impressions and a 396% increase in clicks.
- Optimized existing site copy and developed a targeted content strategy with supporting blogs around high-priority products to boost E-E-A-T—driving a 178% increase in impressions, a 143% lift in SERP feature visibility, and a 24% jump in clicks.
- Expanding the account from a single Performance Max campaign into a robust full-funnel strategy drove a 103% increase in transactions, a 188% boost in conversion value, and a 44% lift in ROAS.
Tasty Services from CAKE
CAKE’s Delicious Strategic Approach
This client came to CAKE with a clear vision: they wanted to scale their eCommerce brand and start seeing stronger returns from digital marketing. At the time, they were fairly new to Google Ads—breaking even, but not baking in the kind of profits they knew were possible.
Their goals were to drive consistent conversions, a healthier average order value, and a funnel that could turn browsers into loyal buyers. Like many eCommerce brands, they were also up against rising ad costs and the constant pressure of competition, which made efficiency and strategy more important than ever.
And with paid search driving over 36% of eCommerce revenue, it was clear that optimizing their ad spend could make or break their growth. Partnering with CAKE meant they could finally move from scraping by to serving up a recipe for success, with a digital marketing plan designed to scale smartly and sustainably.
Serving Up a Full-Funnel Paid Search Strategy
Instead of keeping everything in one overworked Performance Max campaign, we built a smarter, layered approach that gave this brand more ways to connect with shoppers at every stage of the funnel. Our team whipped up a mix of Display Prospecting to grab fresh eyes, Demand Generation to spark interest, and Shopping ads to showcase products right when buyers were comparing. We added short-tail keywords to capture broad holiday traffic and longer-tail, high-intent keywords to catch shoppers ready to click “buy.” Finally, Display Remarketing kept the brand top-of-mind for those who needed a little extra nudge.
Mixing in Differentiators With a Sweeter Keyword Strategy
In a crowded skincare market, broad terms alone won’t cut it. We built campaigns around real differentiators—highlighting hero ingredients like GHK-Cu and lactic acid, “retinol free” safety terms, and higher-awareness searches like “biohacking skincare,” plus treatment-focused queries such as “crepey skin” and “menopause skincare.” This approach helped the brand stand out from generic competitors and reach shoppers actively looking for what they offer.
A Slice of Success: Growth That Exceeded Expectations
With CAKE’s full-funnel strategy in place, this skincare brand rose above its targets and is now pulling in stronger sales volume than ever. Orders climbed past 550 per month, site sessions topped 8.5K, and conversion rates remain healthy at 4.3%. The overall growth proves that the recipe we baked together is fueling long-term success across their funnel.
Don’t Let Competitors Take the Whole Cake
Skincare shoppers are ready now, and if your marketing isn’t capturing them, someone else’s is. Why wait another quarter to see growth when the recipe for better performance is already on the table?
Book your free marketing audit today and get immediate, actionable insights on what’s holding your brand back—and how to fix it fast. The sooner you start, the sooner you scale.
