Managing social media can sometimes feel like baking a multi-layer cake from scratch — time-consuming, messy, and tricky to get just right. But what if you could repurpose your best Instagram content on Pinterest without all the extra work? It’s like turning leftover cake batter into a tray of perfectly frosted cupcakes — efficient, satisfying, and downright smart.
By connecting Instagram to Pinterest, you can take a single post and serve it up on two social media platforms at once. Double the exposure, double the engagement — without doubling the effort. Ready to simplify your content strategy and sweeten your brand’s visibility? Let’s break down the benefits, show you how to connect your accounts, and sprinkle in tips for optimizing your cross-platform strategy
Benefits of Connecting Instagram to Pinterest
Combining Instagram and Pinterest is a social media power move that offers sweet results. Here’s what makes this pairing the icing on the cake:
Streamlined Content Sharing
Why spend hours manually uploading content to multiple platforms when you can let automation do the heavy lifting? Connecting Instagram to Pinterest means your best content gets shared without extra effort. Post once on Instagram, and Pinterest can automatically transform that post into a Pin — like having a cake that decorates itself!
Reach a Wider Audience
Pinterest users search for inspiration, products, and ideas, making it a valuable discovery engine. By sharing Instagram content on Pinterest, you increase the chances of your brand being found by new customers.
Build a Content Library Effortlessly
Don’t let your carefully crafted Instagram posts disappear into the feed abyss. Pinterest acts like a forever-display case for your brand’s best moments. Your Instagram content gets a second life, continuously driving traffic and engagement long after it’s posted. It’s like creating a dessert buffet that never runs out!
Boost Attribution & Visibility
Ever baked a cake and watched someone else take credit for it? Not fun. Luckily, every Pin created from your Instagram post links directly back to your Instagram profile. This proper attribution builds trust, encourages followers, and helps grow your audience on both platforms. It’s like having your brand logo on every sweet treat you serve up!
Tap into Pinterest Analytics
Want to know which "recipes" are working best for your social media strategy? Pinterest’s analytics tools provide valuable insights into your Pins’ performance. See what’s trending, what people are saving, and what’s driving the most traffic. Use this data to adjust your approach and whip up even sweeter results — because the proof is in the pudding (or in this case, the analytics dashboard).
How to Link Instagram to Pinterest Step-by-Step
Ready to get started? Follow these simple steps to connect your accounts and start auto-sharing content:
- Access Settings:
- Open Pinterest and go to your Profile.
- Tap the Settings gear icon.
- Claim Your Instagram Account:
- Select Claimed Accounts.
- Click Instagram and follow the prompts to log in and authorize the connection.
- Choose a Board:
- Pick a default board where Instagram posts will be saved, or create a new one.
- Import Past Instagram Posts:
- You can sync up to 90 days’ worth of past content if desired.
- Allow Time to Sync:
- The setup process can take up to 72 hours to complete — so be patient while your content gets sorted.
Why Auto-Publishing from Instagram to Pinterest Is the Ultimate Social Media Shortcut
Once your accounts are connected, the auto-publishing feature makes sharing Instagram content on Pinterest a CAKE walk. Here’s what you can expect:
- Automatic Pin Creation: Every time you post on Instagram, Pinterest automatically creates a Pin using the same content — no extra uploads, no manual work. It’s like frosting a cake with a single swipe — quick, easy, and oh-so-satisfying.
- Carousel Post Splitting: Have a multi-image Instagram carousel? No problem! Pinterest splits each image into separate Pins, maximizing the content you already created.
- Full Control: Auto-publishing doesn’t mean losing creative control. You can edit, pause, or disable the feature anytime. It’s your recipe — you decide when and how to adjust the ingredients to get the perfect results.
Optimizing Your Pins for Success
Even the best cakes need decorating, and the same goes for your pins. A bit of strategy goes a long way in making your Instagram-to-Pinterest content stand out and perform well. Follow these proven tips to ensure your Pins look and perform their best:
- Craft Keyword-Rich Titles & Descriptions: Think of your Pin title and description like a dessert menu — you want it to sound irresistible. Use relevant keywords like “Pinterest optimization” and “organic social media strategy” to boost search visibility and attract the right audience.
- Organize Boards Thoughtfully: Grouping similar Pins into thoughtfully themed boards makes browsing easy for potential customers. Think of it like arranging a dessert table — you want everything to look appealing and make sense together.
- Share Across Multiple Boards: Don’t let your Pins sit in one place. Share them across relevant boards for maximum visibility. It’s like offering multiple dessert options — you’re increasing the chances that someone will find something they love.
Attribution & Visibility Perks
Connecting Instagram to Pinterest also helps your brand rise in visibility like perfectly proofed dough. Here’s how:
- Proper Attribution: Every Pin linked from Instagram includes a clickable link back to your profile, ensuring you get full credit for your content. It’s like putting your brand’s logo on every delicious treat you serve up!
- Grow Your Following: Pinterest users who discover your content can easily click through to follow your Instagram. You’re building a loyal audience in two places at once — like getting a standing ovation at two different cake tastings.
- Performance Tracking: Pinterest’s analytics tools help you see what’s working and what isn’t. Use this data to adjust your strategy, focus on what your audience craves, and keep rising to the top like perfectly proofed dough.
Best Practices for Cross-Platform Growth
Success in social media marketing comes down to smart strategy. Here are a few frosting-level tips for growing your brand across Instagram and Pinterest:
Design Scroll-Stopping Visuals
Your content should be as tempting as a slice of cake in a bakery window. Use bold colors, clear product shots, and eye-catching graphics that work on both Instagram and Pinterest. The better your content looks, the more likely people will stop, click, and share.
Cross-Promote Content
Don’t let great content sit on just one platform. Share Pinterest boards on Instagram Stories and mention Instagram posts in your Pins. Think of it like offering free samples — you’ll attract more people by showing up in multiple places.
Stay On-Trend
Pinterest trends change like seasonal flavors. Check out what’s popular and create content that fits the vibe. From holiday gift guides to trending DIY projects, serving up timely content keeps your brand fresh and relevant.
Ready to Sweeten Your Social Strategy?
Connecting Instagram to Pinterest is a simple yet powerful way to maximize your brand’s visibility while saving time on content management. By combining these platforms, you can create a seamless, consistent social media presence that keeps your audience engaged and coming back for more.
Need help crafting a social media marketing strategy that serves up success? Let CAKE help you whip up a custom approach designed for your unique brand. Contact us today, and let’s create something delicious together!
