We can all agree that growing an online brand doesn’t happen overnight. It takes time, patience, and a few rock-solid techniques to ensure what you’re offering is absolutely irresistible to your target market.
Not sure how to get this done? Our CAKE team of digital marketing experts is back with another handy guide to sweet success. Here are six of our best tips for increasing your eCommerce brand’s conversion rate.
1. Create Stellar Product Pages
eCommerce shoppers know they don’t have the luxury of holding a product in their hands and visually inspecting to see if they really love it. Instead, they have to rely on your brand’s product pages to learn as much as possible about the item in a very short period of time.
One simple way to see a dramatic increase in conversions is by creating great product pages. Include visual items, like plenty of professional product photos mixed with a lifestyle shot or two. Also add unique written copy that accurately describes the items and evokes as many of the five senses as possible. Simply put, the more information you can include, the better.
2. Use Social Proof from Other Customers
Social proof is a very important way to increase conversions for your eCommerce brand. Shoppers like seeing testimonials and product reviews from other people who have already purchased the same item – even if that isn’t a perfect five-star rating.
Why? There’s a lot of distrust when it comes to retail sales among consumers. By seeing something that came from another living, breathing human with a credit card, new customers can determine whether your product is truly the solution to their needs. Thus, including an option to leave reviews for every order is a good way to get feedback from your existing customers and help entice new ones.
3. Offer Free Shipping and Bonuses
Today’s shoppers are constantly being inundated with offers. Furthermore, Amazon Prime has made it easy for a lot of them to get spoiled with the idea of free shipping. And as a smaller eCommerce store, it is important to give them a reason to shop with you over a giant international retailer.
When possible, always try to offer free shipping on all orders or those over a certain dollar threshold. You can also boost perceived value by including a free gift with every order or a discount on purchases over a certain amount.
4. Make Checkout Simple
Your shoppers don’t want to jump through hoops just to buy from you. And this is especially true for new customers who might not already have an account or login information. So, you need to work to ensure the checkout process is as simple as possible.
In addition, offer multiple forms of payment. One iPhone user might prefer to use Apple Pay, while another might enjoy the added peace of mind of PayPal. Or someone else could be just as content adding their credit card number on a checkout screen. Consider your clientele and then make the buying portion of their customer journey as simple as possible.
5. Utilize Technology
Another excellent way to increase your eCommerce conversions is by utilizing technology as it becomes available. For example, AR technology makes it easy for online shoppers to envision a particular product in their home, like furniture or electronics.
Depending on your niche, adding this option to your online store can be a great way to stand apart from the competition and give buyers the chance to make better decisions about big purchases.
6. Have an Omnichannel Approach
Finally, if you truly want to improve your overall eCommerce conversion rate, you need to have an omnichannel digital marketing approach. This means that you’re visible in every place your target customer is browsing online – whether that’s Facebook, Instagram, Pinterest, Google, etc.
Why? Marketing experts all state that it takes multiple touches with a brand before someone makes an initial purchase. If these potential shoppers are already familiar with your retail company and know your overall messaging, they will feel more comfortable placing that first order. In the end, this means a higher conversion rate and an increased number of sales for your online store.
Increasing eCommerce Conversions
Increasing your eCommerce conversions really comes down to two factors. First, the shopping experience must be detailed and easy to use for existing and new customers. Second, using social proof and having an omnichannel digital marketing strategy can increase customer trust and overall brand awareness.
Need a little help in some of these areas, or you aren’t sure where to begin? Let our experts at CAKE help you make it happen. Please contact us today to learn more or to start the discussion about your brand’s needs.