The world of eCommerce web development can feel like a recipe with too many unfamiliar ingredients. But don’t worry — we’re here to break down the terminology so you can understand the basics without any confusion. Whether you’re working with developers, running an online store, or just getting started in eCommerce, this glossary will help you understand key terms that shape the way websites function.
So, let’s roll up our sleeves and break it all down — one term at a time!
API (Application Programming Interface)
Think of an API as the messenger between different software programs. It allows two applications to talk to each other and share information seamlessly. For example, when your online store connects with a payment processor like PayPal or Stripe, an API makes that transaction possible.
CMS (Content Management System)
A CMS is a tool that helps you build and manage website content without needing to code from scratch. Popular platforms like Shopify, WordPress, and BigCommerce fall into this category. They let users update products, create blog posts, and change website layouts with ease.
Frontend
This is the part of a website that customers interact with directly — think buttons, images, product pages, and shopping carts. If it’s visible and clickable, it’s part of the frontend!
Backend
While the frontend is what customers see, the backend is where all the magic happens behind the scenes. It stores data, processes orders, and manages site functionality. Developers use backend systems to keep everything running smoothly.
Payment Gateway
A payment gateway securely processes online transactions, making sure that payments go from the customer’s card to the business’s account. Examples include PayPal, Stripe, and Square. Without one, online shopping wouldn’t be possible!
SSL/TLS (Secure Sockets Layer / Transport Layer Security)
Ever noticed a little padlock icon in the address bar when shopping online? That’s thanks to SSL/TLS encryption. It ensures that customer data — like credit card details — is kept safe from hackers. For any eCommerce store, this is a must-have for building trust with shoppers.
SEO (Search Engine Optimization)
SEO is what helps a website show up in search results when someone Googles products or services. It involves optimizing content, improving site speed, and using relevant keywords (like web development terms) to increase visibility. The better your SEO, the easier it is for customers to find your store.
Responsive Design
Ever visited a website on your phone and had to zoom in just to click a button? That’s a sign of poor design. Responsive design ensures that a website looks and functions properly on all devices — desktops, tablets, and smartphones. A smooth mobile experience is key to keeping shoppers engaged!
CDN (Content Delivery Network)
A CDN is like having multiple bakeries in different cities instead of just one. It stores copies of your website’s content on servers across various locations, reducing loading times for visitors no matter where they are. Faster load times mean happier customers (and better SEO rankings).
Conversion Rate
This is the percentage of website visitors who take a desired action — whether it’s making a purchase, signing up for an email list, or adding items to a cart. A high conversion rate means your site is doing its job by turning browsers into buyers.
Final Bite
Web development may have a language of its own, but it doesn’t have to be complicated. With these key terms in your back pocket, you’ll have a better grasp of how eCommerce websites function — and how to make the most of yours.
If you’re looking to build or improve your eCommerce store, we’re here to help. Let’s whip up something amazing together!
