Shopify's Best Apps to Prepare for Black Friday

The end of the year is quickly approaching, which means now is the time to start preparing for the holiday shopping season. Thankfully, there are a ton of great tools out there to make the process even easier. Keep reading to learn about the best Shopify apps to help you prepare for Black Friday.

Judge.Me Product Reviews

We all know that this holiday season is a little bit different than most. Instead of asking friends and family for recommendations while out shopping in person, customers are leaning on the reviews and responses of other buyers to help decide if a product is worth the purchase.

Judge.Me Product Reviews helps make this process easier by allowing shoppers to upload photos of the items in use, add comments, and make recommendations. Adding social proof mechanisms like this one to your online store is vital this year, but this wonderful free app makes the overall process super simple.

ReConvert Upsell and Cross Sell

One of the easiest ways to grow your average order value (AOV) is to offer upsells and cross-sells after checkout. The ReConvert Upsell and Cross Sell app for Shopify is a great way to make this happen.

When a customer reaches the customized thank you page, they’re presented with additional products or options that coordinate with what they just purchased. This also allows you to collect important customer information after the checkout process, such as birthdays and email addresses. Simply put, this is a great eCommerce app you’ll want to implement before Black Friday and Cyber Monday.

SEO Booster

Of course, you always want to work on making your search engine visibility as good as it can be. This is especially true as we get closer to the holiday shopping season, when buyers will use search engines like Google to try to find great gift ideas.

The SEO Booster app helps with this in numerous ways. Like most of the best Shopify SEO apps, it allows you to auto-check your optimization level, then gives you an easy-to-understand checklist report so that you can make changes. Best of all, it also lets you know which images need ALT tags and allows you to fix them in bulk.


What good is getting a ton of Cyber Monday and Black Friday orders from customers if you don’t have a clear method of fulfillment? Shippo helps make the process easier by offering discounted shipping rates and bulk printing of shipping labels, invoices, order fulfillment sheets, and more.

The system also ensures customers get consistent tracking email branding with your company logo, name, and other designs. With connections to over fifty different carriers, Shippo is definitely a good tool you want to have in your app arsenal before prime shopping season starts.

Google Channel

Want a sweet way to get in front of millions of customers with products in your Shopify store? Look no further than Google Channel. This free app adds your listings to the Google Shopping tab, making it easier than ever to gain exposure for your products.

Plus, first time users of this app get specific Google Ad credits for use with their current account. This is a great way to add a little to your marketing budget while integrating an easy-to-use app into your Shopify store.


Of course, using Pinterest is always a great way to boost sales and create bigger brand exposure. As we get closer to the holiday shopping season, now is the best time to add your top products to this visual search engine. And the Shopify app is here to make that easier than ever before.

In addition, they’re also offering ad credits to help you promote your product pins. This is a great way to get out there in front of millions of new customers, who then save your product to their boards and share with their followers.


If you’re thinking about adding your product listings to Amazon, Walmart, or eBay, then it is important to have integration between them. Sellbrite helps ensure you don’t oversell products this Black Friday while making it easy to add your listings to multiple channels at once.

Furthermore, it keeps your Shopify store as the hub for the entire operation, which is best for fulfillment and shipping. Sellbrite offers multiple pricing tiers, starting at free and going up to $99 per month for a pro plan.

Shopify eCommerce Consulting Just in Time for Black Friday

Not sure where to start when it comes to planning your Black Friday and Cyber Monday promotions? That’s okay! Our CAKE team is here to help with everything from Shopify email marketing to store customization and more.

Ready to work with the best Shopify expert agency on the web? Please contact us today to start the conversation about your eCommerce brand.