Types of Content eCommerce Brands Need in Their Marketing Mix

The eCommerce industry is oh-so-competitive (and always growing). With 2.64 billion users shopping online, brands need to leverage content marketing efforts to stand out and attract potential customers. A super sweet content marketing strategy is crucial for any eCommerce brand – but you’ll first need to determine the type(s) of content your brand needs to see top-tier results. With this in mind, here are our top picks for eCommerce brands!

What is Content Marketing, and Why is it Essential to an eComm Marketing Strategy?

Content marketing focuses on whipping up and serving users valuable, relevant, and reliable content that pulls in new shoppers and keeps existing ones loyal. The goal is to curate content that speaks to a clear target audience, thus driving profitable customer actions.

For eComm brands, content marketing is particularly important because it helps build trust and credibility with potential customers, increases brand awareness, and drives traffic to your site. When you provide valuable information to customers, brands can establish themselves as leaders in their industries and differentiate themselves from their competitors. 

Content marketing is also useful in building customer loyalty, as shoppers are more likely to return to a website that offers valuable and engaging information, insights, and solutions. A chef’s kiss content strategy will also drive conversions, as your customers are more likely to purchase after they are spoonfed helpful, informative, conversion-driven content.

Sweet Content Every eComm Brand Needs

Now that you know a little more about how content marketing is useful, you may be wondering what exactly is a content marketing strategy. Content marketing efforts will vary brand by brand depending on their niche and goals. For instance, some brands may focus on creating conversion-driven blog content, while others rely on informational and engaging on-site content. To elevate your brand’s content marketing strategy, consider implementing some (or all) of the following:

Mouth Watering Product Descriptions

Product descriptions are an essential part of any eComm brand’s marketing strategy. They provide potential customers with the information they need to make informed purchasing decisions.

Your product descriptions should be clear, concise, and informative. They should also highlight the features and benefits of each product, as well as their unique selling points. High-quality product descriptions can help increase your conversion rates, as shoppers are more likely to convert if they have all the information they need about a product right at their fingertips.

Chef’s Kiss Product Videos

Product demos are a great way to engage with your customers by showcasing your product’s best features and benefits. Demos can be used to demonstrate how a product works, how it functions, and how it can be used in real-life scenarios. Product videos can also foster a sense of emotional connection with audiences, helping to increase brand loyalty and trust.

Bear in mind that there are plenty of places these videos can live in your digital real estate, including on your social media platforms, website, and various other marketing channels, to ensure you reach the widest audience possible.

Top-Tier Blog Posts

Blog posts are an excellent way to drive traffic to your site, as they can be used to promote your products and services, explain more about what you sell, and give greater insight into your brand as a whole.

Use your blog space to provide visitors with helpful information, such as product reviews, how-to guides, and industry news. Blogs can also help to showcase your brand’s expertise and thought leadership in your specific area of knowledge, which, again, leads to an increase in trust- and credibility-building.

Sweet Social Media Content

It’s no secret that social media is an incredibly powerful tool in the eComm world. You can reach your target audience(s) with just a little effort if you know how to navigate the social sphere. Leverage the most popular social media platforms to promote products, interact with customers, and share content.

Utilize your social media channels to promote product videos your team has created, or look to your audience to showcase user-generated content (UGC). Social media channels are also great places to share content you’ve posted elsewhere, such as blog posts and visually appealing photos.

In the world of social media, engagement is king. Use this space to run contests, surveys, and other promotions that encourage consumer engagement and increase brand awareness.

Top It Off with Testimonials

Customer testimonials can be incredibly powerful tools for eComm brands, as they provide social proof of your products’ quality and value. Post testimonials to showcase your customers’ real experiences. You can share these on your website, social media, and really anywhere else potential buyers might be scrolling.

The Icing on the CAKE: Emails

Email marketing is a tried-and-true, cost-effective way to reach a large audience and promote your products or services. You can use email marketing to keep customers up to date on new products, promotions, and other important news. Email marketing is also a great tool to use if you want to deliver personalized content, such as recommendations based on individuals’ browsing and purchase histories.

CAKE’s Top-Tier Content Marketing Services

This all sounds great on paper, but how exactly do you get started? Reach out to CakeCommerce! Our team is skilled in all things eCommerce, from content to influencer marketing and beyond. To learn more about our services, dig into our site!