We can all agree that Shopify is an excellent platform for running an online store. However, the basic plan doesn’t offer enough options to really give you the chance to set yourself apart from the competition.
Thankfully, that’s where including a few add-ons can make a big difference. One incredibly easy way to perfect your marketing mix is through the use of Shopify apps. Here are 10 of our favorite ones to help you increase sales instantly.
#1: OptinMonster
One of the best ways to boost sales in a short period of time is with OptinMonster. This great app allows you to run targeted promotions, such as time on the page, referral source, location, and more. You can also use it to help reduce cart abandonment by gathering email addresses or providing a special offer right before leaving a website. And that doesn’t even scratch the surface on everything it does as a whole. This is such a robust Shopify app that we highly recommend you add it to your store immediately.
#2: TrustPulse
Another great Shopify app to consider is TrustPulse. With this program, you can leverage social proof by showing off a small popup notification with the real-time activity of what other users are doing while on your website. For example, when Lisa in Vermont buys those new wedge sandals, a special box comes up showing that she’s done this. This is a wonderful way to tap into your target demographic’s so-called fear of missing out and encourage them to take a similar step—such as buying that hot pair of shoes or the latest skincare product.
#3: Candy Rack
If you offer upsells for your products, then you need the Candy Rack app. This is an excellent way to improve average order value and maximize customer satisfaction by offering coordinating items for what they are already purchasing. How does it work? A special non-intrusive popup uses a special tree layout to make the upsell look like a product option for the original item. There is even a design and messaging customization feature that allow you to integrate the overall look of your brand and store.
#4: SEO Image Optimizer
Part of boosting your sales is making sure you have a search engine friendly Shopify store. SEO Image Optimizer helps you accomplish this by making it simple to optimize all of your images with alt-text, metatag data, target keywords for your photos, and even elimination of broken URLs through redirects. It’s a great tool for ensuring your site consistently shows up in Google and Google Image Search listings.
#5: Socialphotos - Social Proof
Ready to add a little user-generated content to your store? Socialphotos - Socia Proof can help! When users tag themselves using any of your products on Instagram, the app instantly adds them to a special gallery on your Shopify site. You even have the option to highlight the best or your favorite customer photos. This is a powerful way to build social proof and drive sales while showcasing your top products.
#6: Facebook Channel
Part of a great marketing mix is having several different social media channels in use. In this case, the Facebook Channel app allows you to link your Shopify store to your Facebook page and sell items via a special shop tab. It’s a great way to allow your customers to buy without ever leaving the social media platform. You can even choose to highlight certain items in your posts. Best of all? It’s free and won’t cost you a dime to implement.
#7: Recart FB Messenger Marketing
Have you considered marketing on Facebook Messenger? The Recart FB Messenger Marketing app allows you to contact customers old and new while building your list. There are numerous built-in campaigns for retargeting, abandoned cart reminders, shipping notifications, and so much more. This is a great add-on to your store if you’re curious about how to make Facebook Messenger part of your overall marketing mix.
#8: Instafeed
Bring your Instagram profile to your Shopify store with Instafeed. This app allows you to create social proof by showing your latest posts and updates automatically. Best of all, it also allows you to tag photos with the product pages that coordinate. Choose between a free version and two different paid versions that have more robust features for heavy users.
#9: One Click Social Login
The customer experience is always a top priority for Shopify stores. One Click Social Login is awesome because it allows customers to utilize their existing social media profiles to create an account on your site. There’s support for Facebook, Twitter, LinkedIn, Pinterest, Amazon, and many other platforms to give shoppers the power to choose which one they want to use. By making it easier to checkout, you’re driving more customers through the purchase process.
#10: Wishlist Plus
Who doesn’t love filling up a wish list with their favorite items and dreaming about what it would be like to win the lottery? (Wait. Maybe that’s just us.) At any rate, your customers might want to do this, too. That’s where Wishlist Plus is so awesome. This app allows customers to fill up lists with their favorite items and share them with friends or family. From a store owner perspective, it gives you a good idea on which items are most popular with your target audience and allows you to run campaigns based on this data.
Shopify is an amazing platform for running an online store, but apps like the ones we’ve mentioned make it just that much better. Whether you’re trying to make the customer journey a bit smoother for your shoppers or you really want to spread the word about your brand, there are plenty of add-ons out there to help your store shine.
Are you ready to increase sales and grow your following? Let our team at CAKE help you find the right recipe to complete your perfect marketing mix. Please contact us today for details.
