At CAKE, we value our ability to give our customers total transparency when it comes to their digital marketing. One of the top ways we do this? By offering clear and easy-to-read dashboards. By working with a retail marketing company that utilizes eCommerce dashboards, you can not only stay competitive but have access to information, data, and metrics that can improve current and future campaigns. Take a look at these five other reasons to work with an eCommerce expert that offers dashboard reporting:
1. You’ll Always Know What’s Going On
One of the most important reasons to choose a marketing agency that offers eCommerce marketing dashboards is that you’ll always know what’s going on. If you ever have a question about how well a current campaign is going or are curious about where an awesome spike in sales came from, you’ll have immediate access to check out the data.
This is something our CAKE customers love to be able to do. Our team regularly receives notes from customers who are super excited to see the sweet results of our efforts just by checking out the dashboard.
2. You’ll Never Have to Wait for Communication
Generally, eCommerce marketing agencies provide some sort of report as to what has happened in the previous month. The only real downside to this is that customers have to wait for these reports to be compiled and sent out before they get to see where their money went.
By working with a digital marketing firm that uses eCommerce dashboards, there is no waiting. All you have to do is login and see what took place and the final results. Here at CAKE, our team then takes this information and communicates immediately with you to ensure you have a clear understanding of our spend, revenue, and return on ad spend (ROAS).
3. You’ll Have a Partner to Help You Achieve Great Things
Another reason to choose a marketing team that takes the time to offer eCommerce marketing dashboards is that you’ll get to enjoy having a partner to help you achieve great things. In our industry, quality matters and it always seems like the companies that offer this extra service take pride in helping you succeed.
For example, our eCommerce experts at CAKE love looking at the data to see where we’re winning and where we need to pivot. In our eyes, we’re only as good as what we’re able to achieve for our clients and we want to work directly with you to help identify areas of improvement so that next month produces even better results.
4. You’ll Know Both the Good and the Bad
Of course, not all eCommerce marketing dashboards are equal. When deciding who you should hire, ask to find out if they only show “green” data. This is just the good news and none of the bad, which really doesn’t give you a full picture of what’s going on with your marketing.
Here at CAKE, we love the sweet details but aren’t ones to sugarcoat our message. Our dashboards show you everything: the good, the bad, and the ugly. We see this as a key part of any omnichannel marketing approach because, without the full picture of what’s happening with your campaigns, you can’t make changes to do better.
5. You Get to Enjoy Better Control Over Your Marketing
Finally, working with an eCommerce marketing expert that provides transparent dashboard reporting gives you better control over your entire marketing process. Simply put, if you know what’s going on, you can make changes accordingly.
Our CAKE team is tasked with aligning with clients on each revenue channel we manage. We then have the ability through our dashboards and linear projection models to see at any point in the month where we stand and pivot to meet and exceed all goals.
CAKE is Proud to Always Provide Transparent Service
We want you to always know where your marketing dollars are going. That’s why CAKE is proud to always provide transparent service by offering detailed and accurate eCommerce dashboard reporting. Not only will we keep you in the loop as to what’s going on, but we’ll also work with you to ensure you’re getting the best results possible.
Looking for an agency that can scale your eCommerce site? Get in touch with our CAKE team today to start the discussion about what’s possible.