Here at CakeCommerce, we like to think it’s never too late to add a secret ingredient to your marketing strategy! One that eCommerce businesses should explore? Content management systems (CMS)! There’s no shortage of options, but eCommerce companies need to know the recipe for selecting the best content management system for their brand and marketing mix. All eCommerce CMS platforms have pros and cons, but three eCommerce management systems have stood out above the rest in 2022.
What Is an eCommerce Platform or "CMS"?
A CMS is one of many software tools that almost all companies use to manage and organize the digital content used on their websites. Also referred to as WCM or web content management, and DXP, which stands for digital experience platform, a CMS usually offers multiple options for website templates that can help a company organize its information for potential clients.
How Does a CMS Work?
A content management system offers templates and organizational software to put a company’s information into a pleasing format for potential clients to see online and draw in more clientele. Many businesses use eCommerce or CMS, even small companies and private sellers. Content management systems exist in many different forms but are all designed and equipped to provide the user with an easy method of organizing the images and documents they want on their website into an aesthetically pleasing page for customers or readers to enjoy.
What Does a CMS Achieve?
Even the more inexpensive and common CMS options can provide these services for your company’s website:
- Retrieval
- Design
- General site hierarchy
- Indexing
- URL logic
- Publish dates
- Organization of multiple pages and posts
- Text editing
- History editing
- Version control
- Metadata
- Search
- User roles
Other options can also be found with more high-quality content management systems. Hiring a team of digital marketing specialists can provide you with a more personalized and unique website that stands out from other companies. Not only do they know how to choose a CMS and can recommend which one to use, but they can also help with what CMS plugins to use and what the best eCommerce platform option is for your brand.
Benefits of eCommerce CMS Platforms
Many CMS platforms are programmed to automatically organize a website, which can relieve small companies or bloggers who do not have the time or resources to learn professional web design. But what is the best CMS platform for eCommerce? One that provides template options for users to organize their websites to show off their available goods or services properly is always an excellent choice. Although custom website design is often better left to professionals who can make custom templates, having a great-looking website through a quality CMS can help smaller companies advertise for their business.
Shopify
Many people begin by asking, “Is Shopify the best eCommerce platform?” The answer, however, has much more to do with your business needs and scale. Shopify has a range of services that provides your business with an online storefront. Their basic offering allows you to place products onto an existing website and take payments. More options are available for setting up your website beyond this plan. With the help of Shopify, your client base can grow exponentially, and your company can become more reputable in the eyes of potential customers.
The expert digital marketing team at CakeCommerce is always ready to help eCommerce businesses expand and reach their goals. Having worked for many different eCommerce companies, we know what sweet treats (or, in this case, services) Shopify can provide to help scale your shop. For example, mailing lists are essential for an eCommerce business’s success, so we can assist in creating high-quality and on-brand messages for your lists and well-managed campaigns that can draw in more profit.
BigCommerce
The CAKE strategists trained in BigCommerce can help your online eCommerce company upgrade the website experience for existing clients and bring in new customers. For example, our experts can use BigCommerce to provide you with a PPC or Pay-Per-Click strategy. This can help your website bring in a lot more revenue but requires a lot of experience and know-how to use correctly.
Our full-service firm can provide you with the proper strategy required to make a PPC campaign work and can help expand your eCommerce company. A company website made using BigCommerce’s services can also help you target customers with email campaigns and CMS marketing to advertise and increase sales. The experts on the digital marketing team at CakeCommerce are experienced in writing and using exciting language and images for BigCommerce email campaigns that are guaranteed to deliver that mouth-watering first bite they’re craving.
WooCommerce
CAKE’s expert team of digital marketing specialists is trained in many different areas, and WooCommerce is another area we excel. We can provide companies with custom-designed webpages, which can help give your eCommerce store its unique brand image, so it stands out among others.
CakeCommerce also uses WooCommerce to provide a more specific and successful SEO, or search engine optimization schematic, for your website. SEO is essential for ensuring your business’s website is easy to find for existing customers and places the name of your business on the forefront of the internet for potential new customers to see. Our CAKE team is trained in using WooCommerce to help improve your company’s website traffic and grow your business exponentially.
Ready For a Slice of CAKE? Contact Our Team Today!
CakeCommerce is a full-service digital marketing agency that provides eCommerce companies with connections to content management systems. After helping you choose the right CMS, we provide digital marketing services and website improvements that can help businesses like yours improve their online presence. We are dedicated to giving our clients high-quality and custom marketing recipes to expand their eCommerce companies and reach their goals.
Our team of digital marketing specialists is trained to provide various services and systems for anything your eCommerce company needs, including SEO, PPC, consulting, and social media marketing. To take advantage of these and other services for your business, contact a member of our marketing agency today.
