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Influencer marketing concept with social media engagement icons. https://cakecommerce.com/blogs/resources/spring-cleaning-your-email-list 2025-04-29T15:47:59-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/unnamed_dfc90fcd-736d-4731-b2e3-367010d34ff2.png?v=1745956079 Out With the Old, In With the Engaged — Spring Cleaning Your Email List Email list spring cleaning https://cakecommerce.com/blogs/resources/25-spring-email-subject-lines 2025-04-29T13:33:17-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-SpringSubjectLines-Hero-1500x785_740069f0-fdab-4c34-97f1-f5023856e5b4.jpg?v=1745947997 25 Spring Email Subject Lines & Content Ideas to Make Sales Blossom Email subject lines for spring https://cakecommerce.com/blogs/resources/understanding-serp-volatility 2025-05-14T09:08:45-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-UnderstandingSERPVolatility-Hero.png?v=1747228125 Why Your eComm Rankings Are Rising (and Falling) Like a Soufflé Understanding SERP volatility https://cakecommerce.com/blogs/resources/5-winning-strategies-to-differentiate-your-d2c-brand 2025-05-15T15:42:51-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-StrategiesToDifferentiateYourD2CBrand-Hero_084440f4-8e85-410f-af97-c90930cffc36.png?v=1747338171 5 Winning Strategies to Differentiate Your D2C Brand Marketing strategies to differentiate your D2C brand https://cakecommerce.com/blogs/resources/best-fathers-day-email-subject-lines 2025-05-19T16:43:35-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-EmailSubjectLinesFathersDay-Hero.jpg?v=1747687415 The 41 Best Email Subject Lines for Father’s Day Family celebrating Father’s Day https://cakecommerce.com/blogs/resources/shopify-wordpress-hacked-what-to-do 2025-05-22T08:00:03-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Cake_Blog_05-2025_Website-Hacked_00_HERO.png?v=1747689028 What to Do When Your Shopify or WordPress Site Gets Hacked Secure website with a lock icon https://cakecommerce.com/blogs/resources/ecommerce-seo-benchmarks 2025-05-22T14:09:36-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-eCommerceSEOBenchmarks-Hero_3d90086d-e85f-4f0d-b45b-e96c9c35b1e5.jpg?v=1747937376 eCommerce SEO Benchmarks by Industry SEO Benchmarks by eCommerce Industry https://cakecommerce.com/blogs/resources/importance-of-creative-cadence 2025-05-27T09:18:41-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/00_HERO_6c4bd5b8-b815-4991-99b6-91f643cbfeb0.png?v=1748351921 Importance of Creative Cadence & How Frequent Testing Boosts Ad Performance Illustration of an overwhelmed woman running away from her phone notifications https://cakecommerce.com/blogs/resources/the-power-of-programmatic-advertising 2025-05-27T10:27:32-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Cake_Blog_05-2025_Prog-Lift_00_HERO.png?v=1748356052 How Programmatic Became the Missing Ingredient in This Brand’s Scalable Growth Recipe Programmatic advertising as a key ingredient for scalable eCommerce growth https://cakecommerce.com/blogs/resources/refresh-product-photography-ecommerce 2025-06-25T12:12:52-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-PhotographyRefresh_2bb88139-fd1e-4a6f-8091-ea389622f8be.jpg?v=1750867972 Is Your Photography Past Its Expiration Date? Why It May Be Time for a Refresh Professional product photoshoot in progress for updated ecommerce visuals https://cakecommerce.com/blogs/resources/back-to-school-email-subject-lines 2025-07-09T16:02:09-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-BackToSchoolEmailSubjectLines.jpg?v=1752091329 37 Back-to-School Email Subject Lines That Actually Get Clicks Back-to-school email subject lines https://cakecommerce.com/blogs/resources/how-to-update-shopify-theme 2025-07-11T12:58:28-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-UpdatingShopifyTheme_3743b2cc-7cd3-469c-88a0-a9a8bb4d1e72.jpg?v=1752253108 How to Update Your Shopify Theme (Without Losing Customization) How to update shopify theme without losing customization https://cakecommerce.com/blogs/resources/beauty-affiliate-marketing-strategy 2025-09-05T16:46:53-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/CAKE-Blog-BakingUpSales_c31922e7-794a-4386-8eaa-2e9d508f503d.jpg?v=1757105213 Why Affiliate Marketing Is the Secret Ingredient for Beauty Brands in 2026 Various makeup products representing the importance of affiliate marketing for beauty brands https://cakecommerce.com/blogs/resources/fall-email-campaign-ideas-home-decor 2025-10-07T15:37:10-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Cake_Blog_10-2025_Fall-Email-Campaigns_63511981-5773-495d-b54e-9a52fb844cda.jpg?v=1759865830 Fall Email Campaign Ideas That’ll Have Your Home Décor Customers Coming Back for Seconds Fall email campaign ideas for home decor brands https://cakecommerce.com/blogs/resources/ppc-strategies-home-decor-fall 2025-10-08T10:57:49-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Cake_Blog_10-2025_Fall-PPC-Campaigns.jpg?v=1759935469 Winning PPC Strategies for Home Décor Brands this Fall Digital ads for fall home decor https://cakecommerce.com/blogs/resources/q4-programmatic-holiday-advertising 2025-10-28T16:37:47-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/10-2025_Prog-Holiday-Funnel_00-hero_v02.png?v=1761683867 Use Programmatic Now to Build a Holiday Funnel That Sells Using programmatic advertising to build a holiday marketing funnel https://cakecommerce.com/blogs/resources/7-seo-fixes-for-furniture-brands 2025-10-28T16:25:09-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Cake_Blog_10-2025_SEO-Fixes-Furniture-Brands_00-hero.jpg?v=1761683109 7 SEO Fixes for Home & Furniture Brands Ready to Rise SEO for furniture brands https://cakecommerce.com/blogs/resources/instagram-vs-tiktok-affiliate-marketing 2025-10-28T16:30:17-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Affiliate_Marketing_Instagram_vs._TikTok_0d1a0895-4844-494e-a03a-90a79a1520d5.jpg?v=1761683417 What’s the Best Social Media Platform for Affiliate Marketing? (Instagram vs. TikTok) Instagram vs TikTok for affiliate marketing https://cakecommerce.com/blogs/resources/chatgpt-seo-beauty-brands 2025-10-29T12:15:31-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/10-2025_Brand-ChatGPT_00-hero_v02.jpg?v=1761754531 The 5-Step Recipe to Getting Your Beauty Brand into ChatGPT Results 5 steps to getting your beauty brand in ChatGPT results https://cakecommerce.com/blogs/resources/bfcm-prep-with-ai 2025-10-30T09:58:06-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/10-2025_BFCM-Bots_00-hero_e3cad47a-d4b7-4061-8ff3-b5e315cc074e.png?v=1761832686 BFCM Prep: AI × Bots That Don’t Sleep Through Cyber Weekend eCommerce brand owners preparing for BFCM with AI https://cakecommerce.com/blogs/resources/tiktok-ad-mistakes-for-ecommerce-brands 2025-10-30T10:06:41-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/10-2025_Ecomm-Mistakes-TT_00-hero.png?v=1761833191 5 Mistakes eCommerce Brands Make with TikTok Ads (and How to Avoid Them) Makeup products surround TikTok, representing eCommerce beauty brands advertising on TikTok https://cakecommerce.com/blogs/resources/shopify-chatgpt-instant-checkout 2025-11-20T12:39:50-05:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Cake_Blog_11-2025_Shopify-Chat-GPT_00-hero.png?v=1763660380 How to Ready Your Shopify Store for ChatGPT Instant Checkout Shopify store ready for ChatGPT instant checkout https://cakecommerce.com/blogs/resources/generative-engine-optimization-beauty-seo 2025-11-25T14:22:22-05:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/11-2025_Beauty-SEO_4da7aeb9-3778-4275-9ecb-3dcc12a755e3.jpg?v=1764098542 How GEO Is Changing the Future of Beauty SEO in 2026 A woman using a laptop or smartphone with beauty products surrounding her https://cakecommerce.com/blogs/resources/cold-and-flu-season-marketing-for-wellness-brands 2025-12-04T14:07:37-05:00 weekly 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2026-04-07T16:29:02-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/ecommerce-attribution-dashboard-analysis_14407cd8-00d5-462a-bab8-955aee0993a7.png?v=1775593742 Why Attribution Is Still Broken for eCommerce Brands https://cakecommerce.com/blogs/resources/growth-without-margin-is-not-growth 2026-04-16T12:14:51-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_Growth_Without_Margin_Is_Not_Growth.png?v=1776356091 Growth Without Margin Is Not Growth A three-dimensional pie chart with green, purple, and pink segments and a dollar sign, representing the breakdown of revenue vs. profit margins in eCommerce growth https://cakecommerce.com/blogs/resources/when-your-paid-media-stops-scaling 2026-04-16T12:20:16-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_When_Your_Paid_Media_Stops_Scaling.png?v=1776356416 When Your Paid Media Stops Scaling A hand holding a yellow-cased smartphone photographing a styled eCommerce product flat lay of clothing and accessories on a chair, representing paid social media advertising https://cakecommerce.com/blogs/resources/why-lifecycle-strategy-becomes-critical-after-10m 2026-04-24T20:05:28-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_Why_Lifecycle_Strategy_Becomes_Critical_After_10M_39b4b0b1-7000-4bff-86cd-4ed2e8e9013e.png?v=1777075528 Why Lifecycle Strategy Becomes Critical After $10M A woman reviewing notes at a conference table in front of a whiteboard with a system architecture diagram, representing strategic planning for scaling businesses https://cakecommerce.com/blogs/resources/what-serious-operators-track-beyond-roas 2026-05-01T17:39:39-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_What_Serious_Operators_Track_Beyond_ROAS.png?v=1777671579 What Serious Operators Track Beyond ROAS Close-up of a professional writing in a planner at a desk with a laptop and sticky notes, representing strategic performance tracking and marketing planning https://cakecommerce.com/blogs/resources/your-competitors-aren-t-just-running-google-meta 2026-05-12T16:29:04-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_Your_Competitors_Aren_t_Just_Running_Google_Meta.png?v=1778617744 Your Competitors Aren’t Just Running Google & Meta Google office sign representing paid search and ecommerce advertising platforms https://cakecommerce.com/blogs/resources/you-re-probably-overpaying-for-klaviyo-and-don-t-realize-it 2026-05-15T11:12:53-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_You_re_Probably_Overpaying_for_Klaviyo_And_Don_t_Realize_It.png?v=1778857973 You’re Probably Overpaying for Klaviyo (And Don’t Realize It) Klaviyo branding surrounded by email envelopes representing ecommerce email marketing costs https://cakecommerce.com/blogs/resources/the-hidden-cost-of-good-performance 2026-05-22T12:57:36-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_The_Hidden_Cost_of_Good_Performance.png?v=1779469056 The Hidden Cost of “Good” Performance Laptop displaying ecommerce performance and ROAS analytics dashboard https://cakecommerce.com/blogs/resources/ai-shopping-is-changing-how-people-buy-are-you-ready 2026-05-29T13:08:22-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_AI_Shopping_Is_Changing_How_People_Buy_Are_You_Ready_60954fbb-bcf9-41ab-a858-b8a2b0ebfd1f.png?v=1780074502 AI Shopping Is Changing How People Buy (Are You Ready?) AI platform logos representing the rise of AI shopping assistants and conversational commerce https://cakecommerce.com/blogs/resources/how-to-tell-over-invested-in-meta 2026-06-12T17:02:23-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_How_to_Tell_If_You_re_Over-Invested_in_Meta_Before_Performance_Drops.png?v=1781298143 How to Tell If You’re Over-Invested in Meta (Before Performance Drops) grey box with Meta logo https://cakecommerce.com/blogs/resources/only-running-google-meta-already-behind 2026-06-26T12:33:31-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_If_You_re_Only_Running_Google_Meta_You_re_Already_Behind_e0903477-129e-446b-a92e-4b3e72c651dc.png?v=1782491611 If You’re Only Running Google & Meta, You’re Already Behind Professional reviewing multi-channel marketing analytics on a laptop, representing a digital advertising strategy that extends beyond Google and Meta platforms. https://cakecommerce.com/blogs/resources/not-scaling-recycling-the-same-customers 2026-07-02T13:51:47-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_You_re_Not_Scaling_You_re_Recycling_the_Same_Customers.png?v=1783014707 You’re Not Scaling — You’re Recycling the Same Customers Professional examining marketing performance data related to customer acquisition and audience growth, representing the need to scale by reaching new buyers rather than recycling existing customers. https://cakecommerce.com/blogs/resources/chatgpt-advertising-ecommerce-brands 2026-07-09T18:25:52-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_Why_ChatGPT_Just_Changed_the_eCommerce_Discovery_Funnel.png?v=1783635952 Why ChatGPT Just Changed the eCommerce Discovery Funnel A visual representing how ChatGPT has changed the eCommerce discovery funnel for beauty, lifestyle, and wellness brands https://cakecommerce.com/blogs/resources/ecommerce-creative-strategy-paid-media 2026-07-20T15:34:20-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_Why_Creative_Strategy_Has_Become_Your_Most_Important_Paid_Media_Lever_77aaceaf-8b3c-439b-b165-16671cf789f7.png?v=1784576059 Why Creative Strategy Has Become Your Most Important Paid Media Lever A visual representing why creative strategy has become the most important paid media lever for eCommerce brands https://cakecommerce.com/blogs/resources/ecommerce-creative-testing-framework 2026-07-24T13:30:02-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_The_Creative_Testing_Framework_That_Actually_Moves_the_Needle_for_eCommerce_Brands.png?v=1784914202 The Creative Testing Framework That Actually Moves the Needle for eCommerce Brands A visual representing the creative testing framework that moves the needle for eCommerce brands https://cakecommerce.com/blogs/resources/ecommerce-creative-strategy-scaling-brands 2026-08-03T12:32:25-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_What_10M_eCommerce_Brands_Do_Differently_With_Creative.png?v=1785774744 What $10M+ eCommerce Brands Do Differently With Creative A visual representing what $10M+ eCommerce brands do differently with creative strategy at scale https://cakecommerce.com/blogs/resources/wellness-brand-ecommerce-conversion-strategy-paid-media 2026-08-07T14:23:54-04:00 weekly https://cdn.shopify.com/s/files/1/0264/4656/1383/articles/Blog_Hero_Wellness_Brands_Are_Drowning_in_Awareness_and_Running_Out_of_Customers_0de31add-faed-4fc9-b960-391b5c3b1105.png?v=1786127034 Wellness Brands Are Drowning in Awareness and Running Out of Customers Blog header image for Wellness Brands Are Drowning in Awareness and Running Out of Customers https://cakecommerce.com/blogs/resources/ecommerce-agency-optimization-metrics-misalignment 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Customers Your Ads Are Winning